Basic-Fit is on a mission to make fitness accessible to everyone — and keeping our members engaged and motivated is at the heart of that. We're looking for a Behavioural Marketing Specialist to bring more intentionality to how, when, and why we communicate with our members. Does the psychology behind habit formation genuinely excite you? Do you want to use that knowledge to shape the journeys of millions of people across Europe? Then we might be looking for you.
This Is What Your Role Looks Like
As a Behavioural Marketing Specialist, you'll be the strategic backbone behind our member communication. You'll work closely with our CRM & Content Marketeers (who create the journeys and content), our Data Analyst, and our Marketing Cloud Specialist to make sure our messaging is rooted in behavioural science, not just gut feeling.
Your core question every day: why would a member respond to this, and what does that mean for what we say, when we say it, and how?
We communicate with over 5 million members (and counting) across 6 countries through email and our app. There's a wealth of data available, and a team that's eager to use it more intelligently. You'll have real ownership and room to grow fast.
Your Responsibilities
As a Behavioural Marketing Specialist, you'll shape how we communicate with millions of members — from the psychology behind a journey to the timing and framing of every message. Concretely, this means:
- Translate psychology into strategy: turn principles like habit formation, motivation, loss aversion, and identity reinforcement into concrete CRM strategies and journey concepts.
- Advise on the why: help CRM & Content Marketeers choose the right triggers, timing, and framing to drive member behaviour.
- Define what matters: work with the Data Analyst to identify meaningful segments and behavioural signals, and evaluate journey results.
- Build in the logic: collaborate with the Marketing Cloud Specialist to embed the right behavioural logic into automations and triggers.
- Stay sharp: follow research in behavioural science, gamification, and retention marketing, and bring it back to the team.
- Test and learn: help design and evaluate experiments, turning learnings into improvements.
- Shape motivation: contribute to our rewards and recognition system, building intrinsic motivation rather than dependency.
Who Are You?
You're someone who sits comfortably at the intersection of psychology and data. You understand human behaviour, but you want evidence for it.
Additionally, we're looking for someone who has:
A background in behavioural psychology, (health) communication, cognitive science, or a related field.
Affinity with data: you're comfortable working with insights and don't need to be shielded from numbers.
A genuine interest in fitness, habit formation, or member retention — you understand the emotional journey of a gym member.
Strong communication skills — you can translate complex behavioural concepts into clear recommendations for marketers, developers, and stakeholders.
A curious, hands-on mindset. This is a new role, which means you'll help define it.
Experience with CRM tools, marketing automation, or A/B testing is a plus, but not a requirement — we'll teach you what you need.
What We Offer You
At Basic-Fit, it's not just about work, it's about your growth. As a Junior Behavioural Marketeer, you'll have the freedom to make an impact and develop yourself in a dynamic environment.
What you can expect from us:
- Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
- Career Growth: Plenty of opportunities for professional and personal development.
- Work Culture: An informal, international, and down-to-earth environment. We value working together, so we work 4 days in the office, 1 day from home.
- Innovation: Your ideas contribute to strategic projects.
- Salary: A monthly gross salary between €2900 and €3600 based on 40 hours, depending on your experience and background.
- Perks & Benefits: Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit).
- Fitness: Access to our gym at HQ.
About Basic-Fit
Basic-Fit is Europe's leader in the value-for-money fitness market, with more than 4.7 million members across 1,650+ clubs in 6 countries. We are continuously growing and improving. If you're looking for a place where you can make an impact while having fun at work, you've come to the right place!
What Makes Us Unique?
- Work with Impact: What you do makes a difference. We don't just work for our members, partners, and teams — we work with them.
- Collaboration: Everyone works together to achieve goals and celebrate success.
- Diversity & Inclusion: We welcome everyone into our workplace.
🎯 Apply Now! Ready for your next adventure? Click the Apply button, and we'll get in touch with you as soon as possible.
Questions? Feel free to contact Kerensa at [email protected].
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Skills Required
- Background in behavioural psychology, (health) communication, cognitive science, or related field.
- Affinity with data and comfort working with insights and numbers.
- Genuine interest in fitness, habit formation, or member retention.
- Strong communication skills to translate complex behavioural concepts for marketers, developers, and stakeholders.
- Curious, hands-on mindset and willingness to help define a new role.
- Experience with CRM tools, marketing automation, or A/B testing.
What We Do
Founded in 2013, Basic-Fit is proud to have more than 3,75 million members in more than 1,400 clubs across the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. Thanks to our fast growth we can call ourselves Europe’s value-for-money fitness leader. Our mission is to make fitness accessible. We believe that everyone who wants to get fit should be able to have access to fitness. With around 8,000 employees, we operate a simple membership model that provides a fitness experience that is both affordable and accessible. Our values are already represented in our name - B(Be), A(Accessible), S(Smart), I(Inclusive), and C(Committed). Our European HQ is located in Hoofddorp, the Netherlands, right outside of Amsterdam. We’re always looking for enthusiastic employees in both our clubs and HQs who share our passion for fitness and want to contribute to our fast-growing international company. Besides transparency, innovation is one of our top priorities. Are you proactive, have an open-minded personality, and are down to earth? Then you'll fit right in with us. GO FOR IT!
