.png){kind=logo}
Entain is one of the world's leading sports betting and gaming groups, delivering thrilling entertainment to millions of users worldwide. As the powerhouse behind world-renowned brands like bwin, Ladbrokes, and Coral, we leverage cutting-edge technology to shape the future of interactive entertainment, giving fans and players an unmatched digital experience 24/7.
We’re looking for a talented and proactive Junior ASO (App Store Optimization) Executive to join our growing ASO team. Reporting directly to the Apps Strategy Manager, you will play a key part in driving our app’s visibility and organic install growth. This role is a fantastic opportunity to combine creative optimization, data analysis, and mobile marketing tech to make a visible impact on top-tier international brands.
Responsibilities- ASO Execution & Funnel Optimization: Manage keyword research, metadata updates, localization, and creative A/B testing. You will also look at the end-to-end user journey- from app store impression to in-app conversion—to spot opportunities and smooth out user drop-offs.
- Visibility & Engagement: Increase organic visibility and user engagement via in-app events, Promotional Content, and by assisting with smooth user routing (such as utilizing deep links).
- Cross-Functional Collaboration: Coordinate with design, content, and legal for high-quality store assets, while partnering closely with Product and Tech teams during new app updates.
- Market Research & Trends: Conduct competitive research and benchmarking regularly, staying up to date with platform changes, ASO best practices, and the evolving mobile tech landscape.
- 1–2 years of experience in ASO.
- Hands-on experience with ASO tools such as Mobile Action, AppTweak, App Store Connect, and Google Play Console.
- Excellent project management skills, with the ability to take full end-to-end ownership of processes.
- Analytical and detail-oriented with a strong ability to interpret data and optimize based on insights.
- Fluent in English, both written and verbal.
- Big advantage: Experience with Apple Search Ads (ASA).
- Additional advantage: A love for sports and an understanding of sports fans’ digital behavior.
- Additional advantage: Understanding of or direct work experience in the sports betting industry.
Skills Required
- 1-2 years of experience in ASO
- Hands-on experience with Mobile Action, AppTweak, App Store Connect, and Google Play Console
- Excellent project management skills and ability to take end-to-end ownership
- Analytical and detail-oriented with strong ability to interpret data and optimize based on insights
- Fluent in English, both written and verbal
- Experience with Apple Search Ads (ASA)
- Love for sports and understanding of sports fans' digital behavior
- Understanding of or direct work experience in the sports betting industry
What We Do
Founded in 2010, 365Scores is a global sports technology hub providing real-time results, in-depth stats, original content, customized news feeds, and more. Our products are based on cutting-edge technology that enables live updates and on-demand content libraries of the highest quality and scale. 365Scores’s mission statement is to make fans' experience better, more accurate, and more fun. An always-growing team of passionate professionals in our offices in Hong Kong, London, Tel Aviv, Sao Paulo, and Dubai are working hard every day to fulfill that mission. We are always looking for talented people to join the team and help us.
