PhonePe Limited (Formerly PhonePe Private Limited) is a technology company that builds digital platforms for Payments, Digital Distribution Services and Financial Services. Headquartered in India, the PhonePe digital payments app was launched in 2016. As of April 2026, PhonePe has over 70 Crore life-till-date registered users and a digital payments acceptance network spread across over 5 Crore merchants. PhonePe’s products and services include Consumer Payments (including Digital Distribution Services), Merchant Payments, Lending and Insurance Distribution services, and New Platforms, which comprise Share.Market (stock broking and mutual funds distribution platform), and Indus Appstore (Android-based mobile app marketplace). Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
Job DescriptionMass offline team focuses on driving acceptance of PhonePe’s products and services at offline merchants across urban and rural markets across the country. ASM is responsible for accelerating our presence in offline space by driving merchant acquisition, sales & servicing within an assigned geographical area through a team of Business Development Executives/Associates/ Distributors. The incumbent will play a key role in driving market share of PhonePe in offline business. He/She will be expected to lead the team to achieve targets across multiple product lines, including devices, financial and instruments to generate revenues.
The role will manage a team of 12-15 BDA/BDE/RTLs and distributors (in case of rural territories). ASM reports to the State Head.
Responsibilities:
Business Growth:
- Grow merchant network by driving acquisition and servicing to attract and retain them
- Drive quality in execution by audits and review mechanisms
- Meet merchants to present products and manage escalations
- Monitor competition within assigned territory and share inputs with leadership team
- Drive acquisition and win backs productivity to ensure market leadership
- Ensure payout closure and NOC from BDEs and FLs/TLs for all payments
- Correct placement of devices to ensure maximum asset utilization
Infrastructure Management:
- Manage collateral and devices to ensure no loss or leakage
Brand Visibility:
- Ensure brand visibility in assigned territory leveraging collaterals provided by the organization
- Participate in promotional events and other BTL activity (e.g. Road shows and trade shows) to cultivate customer relationships.
Data Management:
- Understand trackers and download the relevant information to the team
- Analyze the basic data from the trackers to drive business
Stakeholder Management:
- New distributor recruitment and existing partner engagement to ensure partner profitability
- Manage 3Is for the distributors: Infrastructure, Involvement & Investment: ensuring awareness & product in case of new product launch
- Ensure adherence of distributors to company guidelines and ways of working
People Management-
- Facilitate hiring of BDAs/BDEs to ensure 100% manning in their territories
- Onboard and provide on-the-job-training to the front-line sales team to improve performance
- Monitor KPIs and coach team members on an ongoing basis
- Work towards retention and engagement of the front-line sales team
- Drive execution rigor by being in the market and observing BDEs/BDAs
- Motivate the team by regularly communicating about monthly schemes and incentives.
- MBA from Tier 2/3 campus with good academic record
- Proven working experience of 2 - 4 years in sales managing sales team (off roll / on roll)
- Experience in Telecom, FMCG, Retail are highly preferred (B2C experience)
- Excellent interpersonal skills and a strong sales/customer service focus
- Field sales experience with proven track record of increasing sales and revenue
- Experience with distributor management would be an added advantage
- Exposure to the start up environment is an added advantage.
- Problem solving abilities with strong bias for impact
- Strong ethics and discretion while dealing with customers
- Drive for result, able to demonstrate/quantify success relative established targets and metrics
- Basic understanding of MS Office (Excel, Powerpoint, etc)
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.
Read more about PhonePe on our blog.
Life at PhonePe
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Skills Required
- MBA from a Tier 2 or Tier 3 campus with a good academic record
- 2–4 years of experience in sales while managing an on-roll or off-roll sales team
- Field sales experience with a proven record of increasing sales and revenue
- Excellent interpersonal skills and strong sales and customer service focus
- Problem-solving abilities with a strong bias for impact
- Strong ethics and discretion when dealing with customers
- Ability to demonstrate and quantify success against established targets and metrics
- Basic understanding of Microsoft Office, Excel, and PowerPoint
- Experience in Telecom, FMCG, or Retail, preferably in a B2C environment
- Experience with distributor management
- Exposure to a startup environment
What We Do
PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 48 crore (480 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.6 crore (36 Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% of the postal codes across India. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).
