Junior Analyst

Overview

Direct Persuasion is actively recruiting a highly motivated individual to join our dynamic and ambitious Republican marketing team in Washington, D.C. As a Junior Analyst, you will have the opportunity to implement digital marketing strategies for prominent political campaigns, national committees, faith-based nonprofits, and conservative-minded organizations. This role offers exposure to diverse marketing platforms and campaigns, enabling you to make a significant impact on digital fundraising, voter outreach, and persuasion initiatives alongside a lively, hungry team.

Responsibilities

• Collaborate with the team to create, build, and optimize advertising campaigns on platforms like Meta, Google AdWords, X, and more.
• Assist in constructing and executing text and email marketing campaigns.
• Utilize reporting tools to analyze site traffic trends and online performance metrics, as well as identify top-performing creatives and target audiences.

Duties

• Plan and build ad, email, and text campaigns with daily pacing monitoring and optimization strategies for both small- and large-scale campaign efforts.
• Drive new ideas and handle testing across channels to improve campaign performance, including creative, copy, keyword expansion, audience management, and landing page optimization.
• Track, report, and analyze backend website analytics, including opens, clicks, and conversion rates on email and site traffic.
• Clearly communicate content and reporting needs for accounts and prioritize requests to the appropriate teams.
• Help manage external vendors and their campaigns as needed, along with assets and overall performance.
• Contribute to building automated processes to make more efficient optimizations throughout the company.
• Assist with projects related to company branding, potential new business, and events with partners as those opportunities arise.

Qualifications

• Bachelor’s degree preferred, but not required.
• Passion for Republican politics.
• Background in marketing or advertising preferred, but not required.
• Excellent written and verbal communication skills.
• Proficient knowledge of Microsoft Excel and/or Google Sheets.
• Ability to manage multiple task deadlines.
• Organized, flexible, and able to work both independently and with the team.

The type of person who thrives at Direct Persuasion

• Self-starter
• Adaptable
• Organized
• Enthusiastic
• Competitive
• Learner
• Responsible
• Ambitious
• Independent

Skills

• Email Marketing
• Influencer Marketing
• Political Analysis
• Social Media Advertising
• Text Analytics

Culture

We are a next-generation digital agency with a passion for Republican politics and issue advocacy. Whether it’s converting a user to a donor or a citizen to a voter, we will find our client’s audience anywhere on the Internet. We can transform their digital campaigns to drive cost efficiency and significant growth by providing a new-age, full-funnel media solution.

As part of this mission, our agency believes in sourcing, training, and empowering only the best humans to help us achieve success. Our friends in the industry have called us fast, iterative, scrappy, and willing and able to try new things, all while remaining smart, kind, and humble amongst all levels of the team.

To show our appreciation for our incredible staff, we have generous vacation policies, WFH flex days, commute budgets, team bonding events, and wellness gifts, among other perks. All that being said, we're so excited to welcome new talent and can't wait to start meeting and greeting applicants soon!

Benefits

• Incentive-Based Bonus Structure
• Comprehensive Healthcare
• Complimentary OneMedical Membership
• Life Insurance
• 401K Matching
• Generous PTO
• Work-from-Home Fridays
• Dog-Friendly Office

Additional Perks

• Team bondings and vendor outings.
• Networking with others in the Republican digital space.
• Exposure to talented colleagues at technology platforms, news publishers, and data partners.