Junior Analyst, Search Engine Marketing

Posted 3 Days Ago
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Los Angeles, CA
40K-50K Annually
1-3 Years Experience
AdTech • Marketing Tech
The Role
Horizon Media is seeking a Junior Analyst to be trained in PPC (Pay Per Click) over a 6-month period, with the opportunity for promotion to Analyst level. Responsibilities include campaign launches, keyword research, ad copy creation, performance analysis, bid optimization, and supporting the Supervisor.
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Job Description

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms, headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently recognized to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business, and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allow us to create a more rewarding culture and experience together.  

 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.  

 
Job Summary 

Horizon Media’s Junior Analyst is a 6-month long, full time, hands-on position in which a Jr. Analyst is trained in PPC (Pay Per Click). Junior Analysts will receive training in tools, concepts, best practices, and more. Critical components of the training will include: 

  • Identifying and developing keywords to capitalize on search marketing trends 

  • Advanced bid optimizations 

  • Performance analysis 

  • Testing and measurement methodology 

 

Participants will have the opportunity to be promoted into Analyst level employees after the 6-month period, contingent upon their performance in the role (note that this is not a guarantee).  

 

What You’ll Do 
Over six months, fellows will be trained and brought up to speed in the below areas: 

  • (20%) Campaign launches 

  • Keyword research and development 

  • Ad copy creation and landing page mapping 

  • Campaign builds 

  • (20%) Analysis 

  • Understand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teams 

  • Assist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients  

  • (20%) Ongoing optimization 

  • Bid and budget optimization 

  • Negative keyword build and implementation 

  • Ad and landing page refresh 

  • Billing updates and Insertion Order (IO) adjustments 

  • (20%) Use of standard PPC platforms and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others 

  • (20%) In addition to above, providing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others 

Who You Are  

  • Have general knowledge or interest in PPC and/or SEO 

  • An analytical thinker with interest and capabilities to work with large data sets and numbers 

  • Have strong ability to digest information and follow managerial guidance 

  • An independent worker with strong time management and organization skills 

  • A strong team player, willing to roll up your sleeves and collaborate on day-to-day & ad hoc tasks 

  • Nimble and flexible with the ability to succeed in a fast-paced environment 

  • Able to deal with multifaceted projects and manage details with a commitment to follow-through and minimizing mistakes  
     

Preferred Skills & Experience  

  • To be eligible for the Junior Analyst role, candidates must be ready to work full time, 40 hours per week 

  • Basic level of MS Excel and PowerPoint knowledge 

  • Interest in, and general knowledge of, PPC or SEO 

  • A marketing degree is a “nice to have,” but not required 

  • General interest in the media/advertising industry is preferred 

  • Google / Microsoft Ads or other SEM related certification is not required but preferred  

 

Certificates, Licenses, and Registrations  

No requirements 

 

 
Physical Activity and Work Environment  

No requirements 

 

 

#LI-TH1

#LI-HYBRID

 

 

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$40,000.00 - $50,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Top Skills

Ppc
Seo
The Company
HQ: New York, NY
2,965 Employees
On-site Workplace
Year Founded: 1989

What We Do

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING
At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit:
www.horizonmedia.com or www.horizonmedia.com/careers.

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