Junior Analyst - Primary Market Research

As a Junior Analyst - Primary Market Research , you will play a central role in the design, execution, and delivery of primary research studies for our pharmaceutical and healthcare clients across Africa (North, East, and West Africa).

You will help clients understand markets, customers, and stakeholders through qualitative and quantitative research, transforming raw insights into clear, actionable recommendations that support strategic decision‑making.

Your work will support:

• Market assessments & opportunity sizing
• New product planning & market entry strategies
• Brand performance evaluation
• Customer & patient journey insights
• HCP (healthcare professional) and payer research
• Commercial and portfolio optimization initiatives

Leveraging your analytical mindset and industry understanding, you will ensure high‑quality insights and research deliverables.

• Support the design of research methodologies (qualitative and quantitative).
• Develop research instruments (screeners, discussion guides, questionnaires).
• Coordinate with fieldwork teams across African markets to ensure high‑quality data collection.
• Monitor data collection progress and ensure adherence to timelines and research standards.

• Analyze primary data using qualitative and quantitative techniques.
• Identify patterns, themes, and insights from interviews, surveys, and other primary sources.
• Translate research findings into meaningful business implications and strategic recommendations.

• Prepare high-quality reports, presentations, and dashboards (PowerPoint, Excel).
• Synthesize insights into clear narratives tailored to client objectives.
• Present research findings to internal teams and external stakeholders.

• Contribute to proposal development, scoping documents, and research plans.
• Support the management of smaller research projects or workstreams.
• Participate in client meetings, presenting insights and addressing follow-up requests.
• Collaborate closely with cross-functional teams (consulting, analytics, fieldwork, etc.).

• Strong analytical mindset and critical thinking skills.
• Ability to draw insights from complex respondent feedback and varied datasets.
• Proficiency in qualitative and/or quantitative research methods.
• Strong Microsoft Office skills (Excel for data handling, PowerPoint for insight storytelling).

• Prior experience in market research, primary research, consulting, or pharmaceutical/healthcare roles is a strong plus.
• Exposure to African healthcare/pharma markets is an advantage.

• Bachelor’s degree in Economics, Statistics, Business, Market Research, Public Health, Pharmacy, or related fields.

• Fluency in French and English is required.

• Clear career progression path: Junior Analyst → Analyst → Senior Analyst → Consultant → Manager → Principal.
• Competitive salary and benefits package.
• Opportunity to work on high-impact regional and international projects with leading pharmaceutical companies.
• Exposure to diverse healthcare ecosystems and stakeholders across the African continent.
• A supportive learning environment with opportunities for skills development in PMR and advanced analytics.