The Role
Manage, build, and optimize paid search campaigns across Google Ads and Microsoft Ads for eCommerce and B2B clients. Handle day-to-day account tasks, produce performance reporting, monitor analytics, support conversion tracking QA, and QA campaigns before launch. Work under a Senior Growth Marketer and grow toward strategic account ownership.
Summary Generated by Built In
This is a hands-on, execution-focused role for a paid search marketer who wants to learn the craft from senior growth minded operators and grow fast. You’ll build, manage, and optimize paid search campaigns across a diverse portfolio of clients spanning eCommerce (D2C) and lead generation (B2B), working directly under a Senior Growth Marketer. This is an ideal role for someone who is highly detail oriented, data minded, and eager to take on more strategic ownership over time.
You’ll report to the Senior Growth Marketer and collaborate with our paid social specialist, marketing operations, and growth analytics teammates.
- Build, launch, and optimize paid search campaigns across Google Ads and Microsoft Ads under the direction of the Senior Growth Marketer.
- Handle day-to-day account management: keyword research, bid and budget management, negative keyword curation, ad copy, extensions, and search term reviews.
- Produce paid search client deliverables—performance reporting, optimization logs, and account summaries.
- Monitor channel analytics, flag anomalies, and surface early signals worth investigating.
- Support conversion tracking QA—verify conversions are firing correctly and escalate issues.
- QA campaigns prior to launch: targeting, budgets, ad copy, links, and tracking.
- Continuously build paid search expertise and grow toward strategic account ownership.
- 1–3+ years of hands-on paid search experience (Google Ads and Microsoft Ads required), with a proven track record of scaling conversion-focused campaigns.
- Demonstrated ability to manage and optimize live campaigns, not just pull reports.
- Comfortable working with performance data in Excel/Sheets.
- Familiarity with conversion tracking fundamentals (Google Ads conversions, GA4, GTM basics).
- Strong organization, attention to detail, and clear written communication.
- Genuine eagerness to learn, take feedback, and grow into a more strategic role.
- Google Ads and/or Google Analytics certifications.
- Exposure to paid social, eCommerce (Shopify) accounts, or lead-generation accounts.
- Looker Studio dashboarding and/or basic SQL.
- Familiarity with Linear, Notion, Google Drive, and Slack.
- Prior agency or startup experience.
- Benefits: Health/Vision/Dental insurance, 3 weeks paid vacation, Equity / Stock Options
- Location: Remote/WFH or join us in our Brooklyn office
- Salary: $60–80k, depending on experience and other relevant qualifications
The base pay range for this role is $60,000 – $80,000 per year.
Skills Required
- 1-3+ years of hands-on paid search experience (Google Ads and Microsoft Ads)
- Demonstrated ability to manage and optimize live campaigns
- Comfortable working with performance data in Excel/Sheets
- Familiarity with conversion tracking fundamentals (Google Ads conversions, GA4, GTM basics)
- Strong organization, attention to detail, and clear written communication
- Genuine eagerness to learn, take feedback, and grow into a more strategic role
- Google Ads and/or Google Analytics certifications
- Exposure to paid social, eCommerce (Shopify) accounts, or lead-generation accounts
- Looker Studio dashboarding and/or basic SQL
- Familiarity with Linear, Notion, Google Drive, and Slack
- Prior agency or startup experience
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The Company
What We Do
12100 Collective is a professional services company that specializes in growth marketing and software development. The firm provides expertise in digital strategy and paid social ad management to help businesses scale and achieve their growth objectives through a blend of marketing and technical solutions.
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