JOB DESCRIPTION:
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
In Germany, Abbott has more than 4,000 employees working in manufacturing, research and development, logistics, manufacturing, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena and Hamburg.
Working at Abbott
At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:
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Career development with an international company where you can grow the career you dream of
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An attractive benefits package (a company bike, employee stock purchase program)
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A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
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A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
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A challenging position in a fast-growing crisis independent industry
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To become part of a dynamic, highly educated, highly skilled, and motivated team
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Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication
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Multi-national environment, where we foster the development of our talents within the enterprise
Abbott Rapid Diagnostics GmbH in Cologne is looking for a Jr Marketing Manager (m/f/d), limited contract 2 years.
Main Responsibilities
- Marketing and marketing communications
- Networking and stakeholder management is required across a range of functions within the Commercial Organisation and beyond. They are also the key contact points for GBS and other partner roles relevant for market success.
- Liaison with Market Access, GBS, Medical Affairs, Sales Operations etc. to ensure strategy and operations are optimized to ensure maximum salesforce effectiveness.
- Work with relevant functions to ensure alignment with our business goals.
- Amend & adapt any current country practice to deliver aligned corporate, EMEA and country priorities and strategic approaches.
- Ensure all activities are planned and executed through processes which are 100% compliant with Abbott policies and procedures.
- Gain deep understanding of customers’ product utilization, needs and insights and connect to relevant stakeholders / KOL to drive POC adoption.
- Establish cluster and/or country customer insights. Collect customer feedback and suggest improvements to the EMEA Leadership Team
- Collaborate with the European network of product experts, driving commercial success.
- Collaborate with the Sales Force in field.
- Tailor to country need and execute GBU/ EMEA marketing and sales materials, consistent with product strategies that can be implemented on a cluster/country scale, working through the marketing services department for delivery of consistency, cost-effectiveness, and template sharing.
- Participate in or contribute to regional business marketing planning process.
- Drive and support a planned execution through a well-designed cluster/country marketing and sales strategy.
- Recommend segmentation, value proposition development, product positioning, pricing strategy, branding strategy, channel strategy, communication strategy.
- Analysis of the marketplace and ROI and tracking of KPI’s and leading business indicators as defined.
- Support EMEA-wide and global initiatives as required.
- Collaborate with all other key stakeholders to ensure successful execution of marketing and strategic plans.
Qualification
- University degree in Marketing, Business, and/or Biological Science or related field. MBA or other Masters preferred. Knowledge of all aspects of marketing communications methods and techniques.
- Familiarity with pharmaceutical, medical device or diagnostic industry practices and ideally has familiarity with [market(s) relevant to product line.
- Team builder. Knows how to set up two–way communication and collaboration with regional marketing teams and with cross-functional teams to get business results.
- Ability of working in a fast-paced, matrixed organization that needs to react quickly to changing market demands.
- Strong competencies in modern marketing techniques (e.g. digital), marketing analysis and dealing with scientific content.
- Ability to manage multiple tasks and projects with success in promoting products.
- High level of comfort with interpreting and communicating complex technical information including statistics and clinical concepts
- Ability to communicate effectively with all levels throughout the organization.
- User knowledge of MS Office programs
- Fluent in German and English
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.
Connect with us at www.abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:CMI ARDx Cardiometabolic and Informatics
LOCATION:Germany > Koeln : Schanzenstrasse 30
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:No
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable
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What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
