The Role
Researches prospective B2B clients, supports outbound email and LinkedIn campaigns, maintains CRM lead records, qualifies prospects, coordinates handoffs and meetings, and assists with sales materials. The role requires strong communication, organization, attention to detail, and willingness to learn sales workflows and outreach tools. It is an on-site position supporting the Sales team and building a qualified business pipeline.
Summary Generated by Built In
Responsibilities
Requirements
Work Arrangement
- The Junior Lead Generation Specialist – Sourcing is responsible for researching, identifying, and validating potential business leads that align with Deployed's target markets and Ideal Customer Profile (ICP). This role primarily focuses on building and maintaining a high-quality prospect database to support the Client-Facing Lead Generation Specialists in their outreach and business development activities.
The successful candidate will work closely with the Sales Team to ensure leads are accurate, relevant, properly segmented, and ready for outreach, contributing to a consistent and sustainable sales pipeline.
Key Responsibilities
- Research and identify potential business prospects across assigned target markets, industries, and campaigns.
- Source leads based on established Ideal Client Profile (ICP) criteria, including company size, industry, geographical location, and relevant decision-makers.
- Utilise lead generation and research platforms such as LinkedIn, Apollo, and other available tools.
- Identify relevant decision-makers and gather accurate company and contact information.
- Maintain a consistent volume of quality leads in line with assigned sourcing
targets.
2. Lead Validation & Data Management - Verify prospect information, including company details, contact names, job titles, and email addresses.
- Ensure sourced leads meet established qualification criteria before endorsement to the Client-Facing Sales Team.
- Identify and remove duplicate, incomplete, outdated, or irrelevant records.
- Organise and segment prospect lists according to assigned campaigns, target markets, and industries.
- Maintain accurate and up-to-date lead records using designated databases and CRM systems.
3. Sales Collaboration & Lead Distribution - Work closely with Client-Facing Lead Generation Specialists to understand their sourcing requirements and target accounts.
- Participate in regular team coordination and the Daily Buddy System to ensure alignment on lead quality and campaign priorities.
- Deliver validated leads within agreed timelines to support ongoing outreach activities.
- Incorporate feedback from the Client-Facing Team to continuously improve sourcing accuracy and lead relevance.
- Support adjustments in sourcing priorities based on campaign performance and business requirements.
4. Performance Monitoring & Reporting - Monitor daily and weekly sourcing productivity against assigned targets.
- Track lead volumes, data completeness, validation results, and lead acceptance rates.
- Prepare regular progress updates and maintain accurate sourcing records.
- Assist in identifying sourcing challenges, data quality issues, and opportunities for improvement.
- Contribute to team objectives by consistently providing relevant and actionable leads.
5. Process Improvement & Team Support - Follow established sourcing workflows, data management standards, and quality control procedures.
- Recommend practical improvements to lead research, validation, and database management processes.
- Stay updated on sourcing techniques, lead generation tools, and market research practices.
- Support special sourcing projects, targeted campaigns, and other business development initiatives as required.
1. Lead Sourcing & Prospect Research
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent practical experience)
- At least 6 months to 1 year of experience in lead generation, sales support, customer service, or a related role is preferred
- Fresh graduates with excellent written and verbal communication skills are welcome to apply
- Strong written and verbal communication skills and the ability to communicate professionally with clients
- Basic understanding of B2B sales and lead generation processes
- Comfortable using LinkedIn, Google Workspace, and online research tools
- Familiarity with CRM systems such as Zoho or similar platforms is a plus
- Strong organizational skills and attention to detail
- Ability to manage time effectively, prioritize tasks, and work independently in an onsite setup
- Willingness to learn new tools, workflows, and outbound strategies
- Proactive, collaborative, and team-oriented mindset
- Experience in outsourcing, staffing, recruitment, or BPO industries is a plus but not required
Work Arrangement
- Work Setup: On-site
- Work Hours: Monday to Friday, 6:00 am to 8:00 am flexi start time, should complete nine (9) hours work
Why you should join our team!
Leaves entitlement, HMO and life insurance upon hire!
Ready to take on the next challenge? If you’re looking for an organisation with outstanding career-development opportunities, amazing work-life culture, and comprehensive benefits crafted to support work-life harmony, you might be a perfect fit at Deployed!
At Deployed, we truly believe that our team is the core highlight of our brand. With our goal of being a top business partner for our global clients, we take it as a responsibility to build a diverse, inclusive, and growth-oriented work environment where employees of all backgrounds and lifestyles feel a sense of belonging, mutual respect, and kindness.
Skills Required
- Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent practical experience
- Strong written and verbal communication skills
- Ability to communicate professionally with clients
- Basic understanding of B2B sales and lead generation processes
- Comfort using LinkedIn, Google Workspace, and online research tools
- Strong organizational skills and attention to detail
- Ability to manage time effectively, prioritize tasks, and work independently in an on-site setup
- Proactive, collaborative, and team-oriented mindset
- At least 6 months to 1 year of experience in lead generation, sales support, customer service, or a related role
- Familiarity with CRM systems such as Zoho or similar platforms
- Experience in outsourcing, staffing, recruitment, or BPO industries
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Deployed is a non-traditional BPO company that provides offshore staffing solutions and remote staffing services, helping businesses leverage a wider talent pool by bridging cultural and communication barriers.
