The Role
The Jr. Digital Media Public Relations Specialist builds relationships with publishers, drives earned media, and strategizes content to enhance brand visibility and trust across digital platforms.
Summary Generated by Built In
Overview
The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media, strategic publisher partnerships, and high-impact content ideation. This role sits at the center of modern PR, SEO, and AI Search visibility. You will cultivate long-term relationships with editors and publishers, pitch compelling story ideas, and orchestrate content placements that drive real business outcomes—brand authority, search trust, AI citations, traffic, and leads. Rather than writing all content yourself, you operate as a strategist, tastemaker, and editor-in-chief–style leader—developing story angles, headlines, and media narratives, then collaborating with writers and internal teams to bring those visions to life
What You’ll Do
Build & Manage Publisher Relationships
- Develop and maintain strong relationships with editors, journalists, and publishers across major digital publications.
- Pitch original, high-value story ideas that align with publisher editorial standards and audience needs.
- Earn consistent publication opportunities through reputation, credibility, and the quality of ideas—not transactional outreach.
- Act as a trusted contributor whose work helps publishers grow traffic, readership, and authority.
Drive Earned Media & AI Search Visibility
- Secure earned placements, citations, brand mentions, and backlinks across authoritative third-party websites.
- Help clients build trust and authority in the eyes of Google Search and AI search engines.
- Specialize in earning AI Search citations and references — a core driver of visibility in modern search experiences.
- Support both earned and strategic paid media partnerships when appropriate, always with ROI and authority in mind.
Content Strategy, Ideation & Tastemaking
- Operate like an editor-in-chief: ideate story angles, headlines, themes, and narratives across industries.
- Identify emerging trends, content gaps, and timely opportunities publishers want to cover.
- Build content frameworks and creative direction for writers rather than executing all writing personally.
- Ensure all content aligns with brand voice, authority positioning, and publisher expectations.
Brand & Reputation Building
- Actively build and manage your professional digital footprint so publishers can research and validate your expertise.
- Maintain visibility across social media, blogging platforms, personal websites, and journalism tools (e.g., Muck Rack).
- Establish credibility through a history of high-quality publications and recognizable bylines.
- Represent the company and its publishing network as a polished, authoritative media partner.
Owned Media Network Leadership
- Help manage and grow owned digital publications within our media network (e.g., technology, lifestyle, and niche verticals).
- Develop headline strategies and editorial direction that drive traffic, revenue, and authority for owned sites.
- Use owned media to strengthen personal and organizational credibility with third-party publishers.
- Contribute to positioning our network as award-winning, professional, and industry-respected.
Client Impact & Strategy
- Translate media coverage into measurable client outcomes: visibility, authority, search trust, and lead generation.
- Align publisher placements with broader digital marketing and SEO strategies.
- Leverage your network to secure coverage across virtually any site on the web.
- Help pioneer and scale innovative services in AI SEO and modern digital PR.
Who You Are and What We're Looking For
Education:
- A Bachelor's Degree: All majors welcome!
- GPA: 3.4 or above
(Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)
Suggested Experience and Skills
- Relationship building and professional networking
- Persuasive communication and pitching
- Brand positioning and reputation management
- Content strategy, ideation, and editorial direction
- Digital PR, earned media, and authority building
- Familiarity SEO, backlinks, and search trust signals
- Deep curiosity about media trends, internet culture, and publishing ecosystems
- Ability to see the “big picture” while managing many moving parts
Qualities and Traits
- You think like a digital marketer, not just a publicist.
- You’re comfortable being the face behind pitches, ideas, and media relationships.
- You understand that where something is published matters just as much as what is published.
- You love influencing narratives, shaping content direction, and spotting what will resonate before it trends.
- You thrive in a role where credibility, reputation, and long-term relationships are the currency.
- You’re energized by the future of AI search, digital authority, and earned visibility.
Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!
Why This Role Matters
This role is critical to how brands earn trust in today’s search landscape. Through relationships, reputation, and standout content strategy, the Jr. Digital Media Public Relations Specialist directly impacts client growth, search visibility, and industry leadership—across thousands of digital publications every month.
What You’ll Get From Us!
Comprehensive, On-the-Job Training and Career Development
- Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
- Ongoing advanced training sessions from industry experts as you progress further in your role
- Regular team Lunch-and-Learns in our on-site training amenities
Career Growth and Upward Progression Paths
- All our Jr-level roles represent the first step on an upward promotional path within WebFX
- Merit-based promotions are abundant for new team members who meet or exceed performance metrics
- Regular 1-on-1 check-ins with a manager to support career growth
Potential promotional path for Digital Media Public Relations Specialist:
- Content Marketing Specialist
- Content Marketing Analyst
- Digital Publishing Consultant
- Lead Digital Publishing Consultant
- Sr. Digital Content Consultant
In-Person Experience Alongside Our Team of Industry Experts
- This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
Compensation
- $47,500 - $49,500 (potentially higher based on work experience)
Meet WebFX: Who We Are
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!
We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.
Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times 🎉
Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally📈
Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business📚
Flexible Schedule: Start your day between 8-10 am - when you do your best work ⏰
Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching 🩺
100% Company 401k Matching: Up to 4% 💸
Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!) 👶🏿👶
Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space! 🖥️
Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account 👟
Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more ☕
Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes🌍
...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients🤝
Check out our culture on social media:
Instagram
Twitter
Facebook
*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!
We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!
WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!
Skills Required
- Bachelor's Degree
- GPA of 3.4 or above
- Experience in relationship building and networking
- Skills in persuasive communication and pitching
- Knowledge of digital PR and earned media
- Familiarity with SEO and search trust signals
- Interest in media trends and publishing ecosystems
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The Company
What We Do
Since 1996, WebFX has offered clients innovative digital marketing solutions to help them drive revenue for their businesses. Our team of over 400 experts crafts strategies for mid to large-size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and digital marketing services, we pride ourselves on driving traffic, converting visitors and measuring effectiveness to ultimately deliver a positive return on investment for our clients. We have an ever-expanding trophy cabinet not only for our web design, SEO and digital marketing work, but also for our company culture. In fact, we've been named the #1 Best Place to Work in PA for the last six years. Want to join the team at WebFX? Check us out.
