Position Summary:
The Junior Account Executive is responsible for generating Unwired and Direct Response revenue for over 200 Nexstar local affiliate stations.
Responsibilities include:
- Negotiate quarterly deals and rates for unwired and direct response advertisers.
- Build strong relationships to maintain and grow existing customer base by addressing their evolving needs
- Create sales strategies to help clients reach their target audience while being mindful of budget
- Consistently meet or exceed budgeted revenue goals by delivering results and providing services that earn repeat business
- Establish relationships with a number of different media agencies
- Manage client accounts by proactively identifying/rectifying problems, obtaining rate quotes and negotiating deals amenable to all parties
- Communicate all components of sales to key stakeholders
- Pursue vertical and horizontal penetration of assigned advertisers and ad agencies to maximize exposure for Sales division’s clients and their online assets and events
- Highlight the benefit of marketplace via positioning and pre-selling opportunities
- Research business, financials, products/services and markets of clients and their competition. Stay abreast of emerging technologies and market trends
- Work cross functionally across sales, operations, product, marketing, and finance teams
About you:
- 3+ years’ experience in media sales.
- Bachelor’s degree preferred.
- Experience working with STBS, Wide Orbit or Salesforce a plus.
- Strong negotiation and presentation skills.
- Ability to manage client expectations.
- Solutions oriented customer service focus that emphasizes driving sales.
- Excellent written and verbal communication skills.
- Excellent interpersonal skills; team player.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
