Lifecycle Marketing Manager

Position Overview:

As a Lifecycle Marketing Manager at Pura, you will play a pivotal role in shaping the customer journey and maximizing customer engagement throughout their lifecycle. This is a unique opportunity for a skilled marketer to drive impactful campaigns and initiatives that foster brand loyalty and growth.

Key Responsibilities:
Customer Journey Optimization:

• Use lifecycle channels to develop and implement strategies to enhance the end-to-end customer experience. Analyze customer touchpoints and identify opportunities for improvement.

Segmentation and Targeting:

• Utilize customer data to create targeted segments for personalized communication.
• Implement lifecycle marketing campaigns to address various customer segments
  Marketing Campaigns:
• Plan, execute, and optimize channel campaigns across the customer lifecycle. Collaborate with the creative team to ensure messaging aligns with brand identity.
• Assist the broader Lifecycle Team with project management; working with the Sr. Lifecycle Manager to prioritize initiatives, and ensure timely and successful execution.
• Monitor and analyze program effectiveness, adjusting strategies as needed.
  Data-Driven Decision Making:
• Leverage analytics and customer insights to make data-driven decisions.
• Monitor key performance indicators and adjust strategies based on performance.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in project managing campaign assets
• Experience creating and optimizing emails and automated workflows for a large DTC company (bonus points for experience with subscription companies)
• Proficiency using marketing automation tools (Braze experience is preferred)
• Strong project management skills with the ability to lead and execute multiple projects concurrently.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.