This role is designed for a commercially driven sales professional who combines strong new-business generation capabilities with the ability to analyze market opportunities, prioritize investments, and develop territory strategies that drive sustainable growth. You will independently identify opportunities, build customer relationships and manage complex sales opportunities from initial engagement through closing.
Working across both the orthodontic and GP markets, you will leverage iTero and digital dentistry solutions to expand Align's presence, develop high-value customer relationships and contribute to broader commercial objectives. You will collaborate closely with Territory Managers and cross-functional partners to optimize customer acquisition and long-term customer success.
Role expectations
- Own and drive new iTero customer acquisition across the Netherlands, delivering against scanner sales, revenue and territory growth objectives.
- Develop and execute territory acquisition plans to maximize market penetration and whitespace opportunity conversion.
- Analyze market potential, customer segmentation and competitive activity to identify strategic growth opportunities.
- Identify and prioritize high-potential opportunities across the orthodontic and GP markets.
- Build, manage and continuously optimize a robust prospecting pipeline with clear priorities, action plans and forecasting accuracy.
- Own the sales cycle from prospect identification and outreach through discovery, demonstration, negotiation and close.
- Manage complex sales opportunities and guide customers through business and technology adoption decisions.
- Re-engage selected lapsed and inactive customers through targeted business development plans.
- Create opportunities through proactive prospecting, networking, referrals and market intelligence rather than relying solely on inbound leads.
- Deliver compelling iTero demonstrations and clearly articulate the clinical, operational and commercial value of digital dentistry solutions.
- Understand each customer's business, assess opportunities for growth and develop tailored value propositions.
- Negotiate confidently and effectively to establish sustainable commercial partnerships.
- Maintain strong CRM, pipeline and forecasting discipline to support accurate business planning.
- Continuously evaluate territory performance and implement corrective actions to achieve business objectives.
- Partner closely with Territory Managers, Clinical and Marketing teams to align customer acquisition efforts and maximize commercial impact.
- Share customer insights and market intelligence to support territory and business planning activities.
- Take ownership of results, proactively remove barriers and adapt strategies to maintain commercial momentum.
What we're looking for
- You enjoy identifying market opportunities, building relationships with new customers and developing strategic plans that convert opportunities into business results. You are commercially curious, highly organized and comfortable managing multiple sales opportunities with varying levels of complexity.
- 4-6 years of successful B2B sales, business development or account acquisition experience.
- Proven track record of winning new customers and consistently achieving or exceeding sales targets.
- Experience managing complex sales cycles and multiple stakeholder decision-making processes.
- Experience in dental, medical device, healthcare, technology or capital equipment industries is preferred.
- Strong commercial acumen and demonstrated ability to identify, assess and prioritize business opportunities.
- Strong territory planning, business planning and pipeline management capabilities.
- Ability to exercise sound judgment and make independent commercial decisions within assigned territory.
- Excellent communication, influencing, presentation and negotiation skills.
- Confidence engaging customers across multiple channels and organizational levels.
- Strong analytical skills with the ability to translate market data and insights into action plans.
- Entrepreneurial, self-directed approach with a high degree of accountability and ownership.
- Ability to quickly learn technology solutions and communicate their business value effectively.
- Strong customer focus combined with a strategic commercial mindset.
- Collaborative approach and ability to work effectively across cross-functional teams.
- Fluent in Dutch and English.
- Willingness to travel extensively throughout the Netherlands.
- Degree-level education preferred and/or equivalent relevant commercial experience.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
Skills Required
- 4-6 years of successful B2B sales, business development, or account acquisition experience
- Proven record of winning new customers and meeting or exceeding sales targets
- Experience managing complex sales cycles and multi-stakeholder decision-making processes
- Strong territory planning, business planning, pipeline management, and forecasting skills
- Strong commercial acumen and ability to prioritize market opportunities
- Excellent communication, presentation, influencing, and negotiation skills
- Strong analytical skills and ability to convert market insights into action plans
- Ability to learn technology solutions and communicate their business value
- Fluency in Dutch and English
- Willingness to travel extensively throughout the Netherlands
- Experience in dental, medical device, healthcare, technology, or capital equipment industries
- Degree-level education or equivalent relevant commercial experience
Align Technology Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.
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Healthcare Strength — Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
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Strong & Reliable Incentives — A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
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Retirement Support — Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.
Align Technology Insights
What We Do
Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?





