The Role
Lead Korea product marketing for the iTero scanner portfolio: define strategy, manage launches and lifecycle, drive adoption across GP dentists, orthodontists and labs, coordinate cross-functional commercialization, track KPIs, and manage go-to-market, communications, events, and KOL engagement to grow integrated digital workflows with Invisalign.
Summary Generated by Built In
Join a team that is changing millions of lives.
Transforming smiles, changing lives
At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.
Ready to join us?
About this opportunity
The Product Manager will lead the planning and execution of downstream marketing initiatives for Korea, serving as the key product lead for iTero. This role is responsible for developing and implementing strategic marketing plans, driving commercialization initiatives, and managing related budgets to support business growth.
A key priority for this role is to accelerate iTero adoption and market share by reinforcing its premium positioning and elevating its role as a comprehensive digital scanning solution for both GP Dentists and Orthodontists.
Key Responsibilities
In this role, you will…
Product & Portfolio Management
- Execute the Korea product strategy for the iTero scanner portfolio in alignment with global priorities.
- Lead the repositioning of iTero from an Invisalign-only scanner to a comprehensive digital scanning platform supporting broader digital treatment workflows across orthodontic and restorative dentistry.
- Manage key aspects of the product lifecycle, including launches, upgrades, and end-of-life activities, in partnership with Clinical, Commercial, and APAC teams.
- Partner with GP, Ortho, and Lab channel leaders to drive adoption of hardware and software innovations.
- Support portfolio positioning, pricing strategies, and offer structures across channel segments.
- Ensure product solutions align with customer needs, practice economics, and commercial objectives.
- Collaborate closely with Invisalign marketing and commercial teams to strengthen integrated digital workflow adoption and customer engagement.
Launch & Go-to-Market Execution
- Elevate iTero’s presence across launches and events by showcasing the combined value of the Invisalign and iTero ecosystem.
- Lead local execution of scanner launches, software updates, and feature enhancements.
- Drive end-to-end project management across development, localization, and commercialization initiatives.
- Develop and execute go-to-market plans, including segmentation, targeting, and messaging strategies.
- Partner with Channel Leaders and Sales teams to deliver impactful field tools, training, and customer-facing materials.
- Monitor launch performance and identify optimization opportunities to accelerate adoption.
Customer & Market Insight
- Serve as the voice of the customer across orthodontists, general dentists and labs.
- Gather and analyze customer feedback, market trends, and competitive intelligence.
- Identify opportunities and barriers related to digital adoption across the Korea dental market.
- Identify opportunities to strengthen integrated digital workflow adoption across both iTero and Invisalign solutions.
Cross Functional Collaboration
- Partner with Ortho, GP and Lab leaders to drive execution across all channels.
- Collaborate with Global and Regional Product Management teams to ensure Korea plans align with global priorities.
- Work closely with Clinical, Legal, RA, CA Marketing, and Operation teams.
- Partner with Sales teams to ensure customer needs are addressed and business opportunities maximized.
- Support cross-functional initiatives in a dynamic matrix environment.
Business Planning, Performance Tracking & Analytics
- Support business growth initiatives, KOL engagement, and market development efforts to accelerate adoption of integrated digital workflows.
- Track KPIs related to scanner sales, utilization, adoption, and customer engagement.
- Support forecasting, demand planning, and contributions to Korea operating plans.
- Leverage data and insights to inform recommendations and drive continuous improvement.
Professional Communication
- Partner with global, regional, and local teams to localize product collateral and customer communications for the Korea market.
- Lead launch communications and translation requirements in close collaboration with Legal and Regulatory teams.
- Develop customer communication strategies for new product launches, feature enhancements, and promotional initiatives.
- Manage professional communications across trade media, digital advertising, and eDM campaigns.
- Maximize the use of PR assets, case studies, and white papers to strengthen product positioning and market education.
- Develop impactful sales collateral and customer-facing materials.
- Develop customer communication strategies that reinforce the value of integrated digital workflows across iTero and Invisalign solutions.
Events & Professional Engagement
- Develop and execute internal and external launch events, trade shows, and professional engagement initiatives.
- Ensure strong and consistent iTero brand presence across all events in alignment with global brand direction.
- Collaborate with event organizers, agencies, and cross-functional stakeholders to deliver high-quality event execution.
- Support sponsorship opportunities and strategic event partnerships to strengthen market presence.
Additional Responsibilities
- Support KOL engagement strategies and professional advocacy initiatives.
- Manage agency partners to ensure timely, high-quality, and cost-effective execution.
- Partner closely with Legal and Regulatory teams to ensure compliance across all marketing communications and materials.
- Coordinate translation of marketing collateral, customer communications, and training materials.
- Monitor competitive activity and market trends to identify risks and opportunities.
Reporting Line
- Reports directly to Associate Director, Marketing, Korea
Deliverables & Key Performance Indicators
- Ensure effective fulfillment of assigned objectives, deliverables, and deadlines.
- Contribute proactively to team and company goals through cross-functional collaboration.
- Perform additional duties and responsibilities as assigned.
- Ensure compliance with all company policies, practices, and procedures.
Skills, Knowledge & Expertise
In this role, you’ll need …
This is a hands on role requiring someone who thrives in a dynamic, fast growing, and cross functional environment. You must be able to work across all organizational levels and manage multiple priorities with agility. An appreciation for diverse cultures and global ways of working is essential.
• Bachelor’s degree in healthcare, engineering, technology, business, or related field
• Experience in digital dental or laboratory workflows is highly preferred.
• Dental technician certification will be considered a strong advantage.
• Proven B2B marketing strategy and execution experience
• Outstanding project management skills
• Experience in medical devices, dental, healthcare technology, or capital equipment (preferred)
• Exposure to product launches and lifecycle management in regulated industries
• Experience collaborating with sales teams in field driven organizations
• Strong business partnering and cross functional communication skills
• Culturally aware, flexible, and effective in a matrix organization
• Strong influencing skills with the ability to build customer relationships
• Ability to analyze complex issues and develop practical solutions
• Ability to manage multiple deadlines in a fast-paced environment
• Up to 10% travel may be required
Sound like a good fit?
Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
About Align
Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.
We respect your privacy. Please review our Applicant Privacy Policiesfor additional information.
Global Diversity Statement:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement
It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.
It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
Skills Required
- Bachelor's degree in healthcare, engineering, technology, business, or related field
- Proven B2B marketing strategy and execution experience
- Outstanding project management skills
- Exposure to product launches and lifecycle management in regulated industries
- Experience collaborating with sales teams in field driven organizations
- Strong business partnering and cross functional communication skills
- Culturally aware, flexible, and effective in a matrix organization
- Strong influencing skills with the ability to build customer relationships
- Ability to analyze complex issues and develop practical solutions
- Ability to manage multiple deadlines in a fast-paced environment
- Experience in digital dental or laboratory workflows
- Dental technician certification
- Experience in medical devices, dental, healthcare technology, or capital equipment
Align Technology Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.
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Healthcare Strength — Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
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Strong & Reliable Incentives — A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
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Retirement Support — Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.
Align Technology Insights
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The Company
What We Do
Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?
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