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We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
Job Description
Regional BU (Business Unit) Lead – Intelligent Devices Business – Region North
Gurgaon / Noida - India
The Regional BU (Business Unit) Lead for Rockwell Automation's Intelligent Devices (ITD) serves as a business leader, responsible for driving growth and market penetration across a portfolio that includes Drives, Low Voltage Motor Control Centers, Motion & Servo Systems, Distributed and On-Machine I/O, Safety, and Industrial Components. This role compelling, C-level messaging that articulates the value and differentiation of Rockwell's intelligent device offerings. The Business Unit Lead is accountable for maximizing sales performance within the assigned geography,
The "Regional BU Lead" will improve pursuits by creating winning specifications, guiding on proposal, pricing and execution strategies, interface with Global Product Business Units, advise on marketing activities, and be a trusted advisor to Customers.
You will work in the team with Product BU Leads, Technical Consultants, Solution Consultants and other Regional BU Leads to create a winning proposition for Rockwell Automation. You will report to Intelligent Devices Business Leader India and have a hybrid schedule working in Gurgaon, India
Your Responsibilities:
- Promote strategy and sales growth for the Intelligent Devices portfolio, ensuring business insights and alignment across all levels
- Achieve Annual Operating Plan (AOP) order and sales targets for assigned products, with a focus on increasing LV Drives penetration across strategic accounts and verticals
- Interface directly with customers including C-level stakeholders, delivering compelling, messages that position Rockwell Automation as a strategic partner.
- Strengthen regional sales competency, proactively close identified skill gaps, and enable System Integrators and Distributors to articulate product value
- Plan and execute commercial programs, lead product launches, and support marketing activities including trade shows and seminars
- Analyze competitive landscapes, define product differentiators, and provide feedback to global business units for portfolio refinement
- Act as the regional subject matter expert for Drives, engaging with OEMs, EPCs, consultants, and end-users to position solutions effectively
- Ensure alignment of goals, objectives, and activities with company priorities and evolving market requirements.
- Understand customer business models, KPIs, and go-to-market strategies, applying outcome-based selling approaches where relevant
- Maintain accurate CRM and sales data to optimize business activities and ensure consistent use of tools
The Essentials - You Will Have:
- Bachelor's degree in engineering or a technical field, or equivalent experience
- 15–18 years of professional experience, including 5–7 years in drive systems
- Proven track record in business development, strategic sales, and revenue growth
- Strong solution and application expertise with demonstrated sales success
- Fluency in native language and strong command of English (written and spoken)
- Engage and earn the confidence of senior-level stakeholders in a matrixed organization
- Strong alignment across critical internal and external stakeholders
- Passionate advocate for customer centricity, with a focus on improving customer experience
- Set, own, and achieve challenging business targets
- Willingness and ability to travel within the assigned geography
The Preferred - You Might Also Have:
- Knowledge of Process and Heavy Industries verticals
- Strong influencing, coaching, and motivational skills
- Collaborative mindset with ability to operate in a matrixed organization
- Commitment to continuous learning and professional development
- With a knack for distilling insights and driving change
- Enthusiastic about building relationships and fostering cross-functional partnerships
- Willingness to travel and actively engage in customer-facing activities
What We Offer:
Our benefits package includes …
- Comprehensive mindfulness programs with a premium membership to Calm
- Volunteer Paid Time off available after 6 months of employment for eligible employees
- Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
- Employee Assistance Program
- Personalized wellbeing programs through our OnTrack program
- On-demand digital course library for professional development
... and other local benefits!
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
#LI-Hybrid
#LI-NB1
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
Skills Required
- Bachelor's degree in engineering or technical field or equivalent experience
- 15-18 years of professional experience
- 5-7 years of experience in drive systems
- Proven track record in business development, strategic sales, and revenue growth
- Strong solution and application expertise with demonstrated sales success
- Fluency in native language and strong command of English (written and spoken)
- Ability to engage and earn confidence of senior-level stakeholders
- Strong alignment and collaboration across internal and external stakeholders
- Willingness and ability to travel within the assigned geography
- Maintain accurate CRM and sales data
- Knowledge of Process and Heavy Industries verticals
- Strong influencing, coaching, and motivational skills
- Collaborative mindset and ability to operate in a matrixed organization
- Commitment to continuous learning and professional development
Rockwell Automation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Rockwell Automation and has not been reviewed or approved by Rockwell Automation.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, mental‑health support, disability and life insurance, and wellness resources. Multiple plan choices and supportive programs contribute to the package feeling well‑rounded.
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Retirement Support — Retirement benefits include a 401(k)/Retirement Savings Plan with employer matching that is positioned as a meaningful part of total compensation. These offerings reinforce longer‑term financial security as a core strength.
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Parental & Family Support — Paid parental leave was expanded and a paid caregiver leave was added, indicating clear support for family needs. These policies are complemented by flexibility signals and dedicated paid volunteer time.
Rockwell Automation Insights
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