Italy Market Lead (Growth & Strategy)

At Deblock, we are building the first bank onchain: simple, non-custodial, and human. We are looking for our Italy Market Lead - the operational engine and local face of our expansion.

This isn't a role for a distant executive; it’s for a high-bandwidth builder. You will report directly to the Founders and VP of Marketing, acting as the bridge between high-level strategy and boots-on-the-ground execution. You will own the "Trust & Growth" engine for the Italian market.

• The "Elite Operator" Profile: You have c.5 years of experience, likely starting your career in Management Consulting or Investment Banking, followed by a "hands-on" stint in a high-growth B2C startup.
• Analytical Rigor: You don't just "have ideas" - you build the models, the decks, and the project plans to back them up. You are highly structured and process-driven.
• B2C Marketing DNA: You understand customer acquisition funnels, CAC/LTV, and how to build a brand that resonates with Italian consumers.
• Public Versatility: You are as comfortable presenting on a conference stage or podcast as you are negotiating a commercial contract.
• Crypto Fluent: You can explain "Non-Custodial" to a 60-year-old on national TV without scaring them.

• B2C Growth Experience: You’ve previously helped scale a consumer app or fintech product in the Italian market.
• The "Lobbying Light" Touch: You’ve navigated Italian regulatory nuances or consumer protection hurdles before.
• Network: You have a growing "Rolodex" of contacts across Italian fintech, media, and local payment platforms.

• Go-to-Market Execution: Take the global playbook and localize it. From "IBAN discriminator" strategies to local payment integrations, you own the roadmap for Italy.
• Omni-Channel Creator Strategy: Don't just "hire influencers." Build a scalable engine of YouTube partners and creators across finance, tech, and lifestyle verticals. You’ll manage these relationships as a key acquisition channel, ensuring our message reaches the everyday Italian consumer.
• Strategic Partnerships: Identify, pitch, and close commercial integrations that matter to Italians (e.g., local tax tools, banking rails).
• Trust Architecture: Lead the initiative to acquire local trust signals—registering with consumer programs and obtaining local certifications.
• Content & PR: Act as the primary spokesperson. You’ll represent Deblock on podcasts, TV panels, and at industry events.

• Competitive salary + stock options
• Private dental + health insurance
• The best tech for your job
• 30 days of paid holidays (excl. bank holidays)
• Option to work 100% remotely or come to the office - your choice!
• Ability to work abroad for 4 months a year