About Amartha
At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.8 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.
About the Role
As Product Business Owner in the Funding Team, you will be responsible for driving user adoption, business growth, and enhancing the investment experience for Celengan users, with a focus on growing the urban retail lenders segment and increasing fund contributions from individual retail lenders.
Celengan's growth will be primarily marketing and features-driven to acquire individual lenders to Amarthafin.
You will serve as the Stream Leader of Celengan for Retail Urban Lenders, collaborating closely with the Marketing, Product, Customer Experience teams ans other relevant teams.
Responsibilities
- Driving growth and acquisition by owning the acquisition and retention funnel for the product
- Develop and implement go-to-market strategies, campaigns, and activation plans to scale user adoption and engagement to attract new lenders and increase the ticket size of existing lenders.
- Identify opportunities for improvement and take actionable steps to grow users and assets under management (AUM)
- Propose and prioritize feature improvements or process enhancements to streamline the investment experience
- Manage the product's commercial dynamics: cost of funds, marketing spend, operational efficiency
- Drive sustainable unit economics without compromising user value and investing experience
- Explore strategic partnerships, innovative marketing initiatives, and product-led growth features
- At least 5 years of experience in relevant roles in product marketing, business growth, or product management—preferably in fintech, investment, or digital platforms
- Strong skills in marketing, project management, and stakeholder management.
- Strong analytical mindset & skills with a commercial sense and strong negotiation skills;
- Growth-driven mindset with hands-on experience in user acquisition, retention, or A/B testing
- Proficient in working effectively with cross-functional teams, comfortable working in a fast-paced environment, and lean organizational structure.
- Fluent in both professional Indonesian and English in a work environment.
- Strong proficiency in Excel and using Google products (Google Sheets, Drive, Docs, Slides, Forms).
At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.
We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.
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What We Do
We are a prosperity platform company to harmoniously build a strong economy from the grassroots in order to realize the grassroots communities of technology equity, inclusiveness and sustainability. We believe prosperity platform is the right solution to deliver high quality digital financial services and to bridge the gap that brings shared prosperity to the World. Amartha’s Team are highly compassionate people who are impatient to deliver their impacts to alleviate the sufferings of others. Working at Amartha means you are part of dynamic and compassionate team who make impact on daily basis. It means you sign up for a high-paced environment where everyone is taking part in achieving success and make other people happier. It also means you wake up every single day energized, and excited of what’s next to be done to help Indonesia and the world a more equitable and prosperous place to live for everyone. It means you feel special, as whatever you do with Amartha makes a dent in the universe, healing the world a day at a time. Working at Amartha means you are ready to help and alleviate each other, contribute your best with empathy and passion. As we go long miles, you need a team to achieve your success. Working at Amartha means you have made a conscious choice to embark on a journey to creating a less painful world. A journey that makes you feel good, that you have contributed to a meaningful work every single day. Join our impact mission! Check our career page now👉🏼 https://careers.amartha.com/
