The Intranet & Web Content Senior Specialist owns and evolves Baird’s SharePoint-based intranet, a business-critical platform that enables associates to access information and collaborate effectively. This role leads governance frameworks, drives experience improvements, and partners across the firm to enhance navigation, usability, and adoption. This role also supports corporate website initiatives within Optimizely CMS, ensuring a cohesive and data-driven digital experience.
The Impact You’ll Make:
Own SharePoint intranet platform experience: Maintain and evolve SharePoint intranet sites based on business unit and associate needs, ensuring a reliable, intuitive, and scalable user experience
Lead governance & content lifecycle management: Develop and own intranet content lifecycle standards, including freshness, archiving, and quality expectations; establish scalable publishing guardrails and governance frameworks that drive consistency and trust
Improve navigation & information architecture: Continuously refine intranet structure, navigation, and taxonomy to align with how associates access and consume information across PWM, Operations, and business units
Prioritize and deliver experience enhancements: Identify, scope, and implement improvements that increase usability, engagement, and efficiency across the intranet platform
Enable a decentralized content model: Train and support a network of 150–200 content owners, providing onboarding, standards, and guidance that enable consistent, high-quality content publishing at scale
Drive stakeholder partnership & alignment: Partner across Corporate Communications, PWM, Operations, and business teams to understand needs, align priorities, and translate requirements into practical solutions
Leverage insights and analytics to inform decisions: Monitor intranet analytics and search behavior, using insights to identify friction points and recommend improvements to enhance findability and adoption
Deliver reporting and adoption insights: Develop dashboards and performance reporting (Power BI, Looker Studio, GA4) and communicate trends, risks, and recommendations to stakeholders and leadership
Drive adoption through enablement and feedback loops: Support adoption through training, user feedback, and continuous improvement cycles that address pain points and reinforce best practices
Support corporate website initiatives: Execute content updates and page builds in Optimizely CMS; support SEO fundamentals, tagging, and performance reporting for quarterly website review
What You'll Bring to Baird:
Bachelor’s degree in Marketing, Communications, Information Systems, or a related field, or equivalent combination of education and experience
5–7 years of experience in SharePoint intranet management, digital platforms, or a related content and platform role
Advanced expertise in SharePoint Online, including site architecture, page management, permissions, and publishing workflows (core requirement)
Strong experience working with Optimizely CMS (or similar CMS) for website content updates and builds
Advanced proficiency in digital analytics and reporting tools (GA4, Looker Studio, Power BI) with the ability to translate insights into actionable recommendations
Knowledge of HTML/CSS for troubleshooting and collaboration with technical partners
Demonstrated success operating with high autonomy and accountability, stakeholder management and influencing, and ability to translate business needs into scalable platform solutions and repeatable processes
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Baird is committed to diversity and provides employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, citizenship, national origin, age, disability, military service, veteran status, sexual orientation, gender identity or expression, genetic information, or any other status protected by law.
Skills Required
- Bachelor's degree in Marketing, Communications, Information Systems, or related field (or equivalent experience)
- 5-7 years of experience in SharePoint intranet management or related content/platform role
- Advanced expertise in SharePoint Online including site architecture, page management, permissions, and publishing workflows
- Strong experience working with Optimizely CMS or a similar web CMS for content updates and page builds
- Advanced proficiency with digital analytics and reporting tools (GA4, Looker Studio, Power BI)
- Knowledge of HTML and CSS for troubleshooting and collaboration with technical partners
- Proven stakeholder management, ability to operate with high autonomy, and translate business needs into scalable platform solutions
Baird Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Baird and has not been reviewed or approved by Baird.
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Retirement Support — Retirement offerings are positioned as a major strength, including a strong 401(k) with matching and profit-sharing contributions, plus access to financial planning support. Long-term wealth building is further reinforced through employee ownership and stock purchase opportunities.
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Leave & Time Off Breadth — Time-off benefits are framed as generous, including unlimited PTO in some descriptions, paid holidays, and paid volunteer time. Flex time and work-from-home options are also included as part of the broader work-life package.
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and mental health support, alongside wellness programs and HSA/FSA options. Preventive care and employer contributions toward HSA/deductibles are highlighted as part of the design.
Baird Insights
What We Do
Founded in 1919, Baird has guided families, businesses, communities and institutions toward their financial goals for a century. Today employee-owned Baird offers wealth management, investment banking, asset management, institutional sales and trading, equity research, public finance and private equity services through more than 160 offices in the United States, Europe and Asia. Baird manages and oversees more than $305 billion in assets for clients around the world and employs more than 4,600 associates. Baird has been one of FORTUNE’s 100 Best Companies to Work For® since 2004, and is committed to policies and practices that provide equal employment opportunity at all times. These non-discriminatory practices apply to all areas of employment including: hiring, promotions, terminations, compensation, benefits and educational opportunities. “Baird” is the marketing name for Robert W. Baird & Co., Incorporated and subsidiaries and affiliates worldwide. For more information, please visit www.rwbaird.com.
