About the job
The Red Hat North America Field Marketing team is looking for a Paid Media Intern to join us. In this role, you will support our cohesive regional digital marketing program encompassing paid media, including social marketing and display advertising, programmatic buys, organic social, and content marketing. You will be responsible for gathering data and providing regular reporting of performance metrics for individual campaigns, channels, tactics, ad creatives and offers, as well as the collective program, against industry and Red Hat baselines, and predetermined targets. Your responsibilities include gathering and sharing insights related to target account or persona penetration, return on marketing investment (ROMI), and increasing ongoing optimization to maximize awareness, engagement, and demand for Red Hat products and solutions.
This full time role requires close collaboration with regional and global stakeholders and across functional teams including Corporate Marketing, Marketing Communications, Alliance Marketing, Marketing Operations, and Global Digital Strategy and Activation, as well as the Red Hat digital agency account team.
The Digital Marketing Intern role is based in Red Hat's corporate headquarters office, the Red Hat Tower, in downtown Raleigh, NC. Qualified candidates interested in working in a dynamic, fast paced, and exciting work environment are encouraged to apply.
What you will do

• Regularly communicate with stakeholders to discuss upcoming paid media campaigns, recommendations, and optimizations to support desired outcomes
• Weekly monitor and report on key metrics for in-market program performance using platforms and technologies like QlikSense and Salesforce.com
• Create unique tracking URLs and document for performance measurement
• Manage a weekly scrum schedule with the digital agency

What you will bring

• Understanding of paid media, including social and display advertising, programmatic buys, and content marketing tactics
• Familiarity with standard marketing performance metrics
• Responsive, with excellent communication skills
• Ability to work with cross-functional and geographically distributed teams
• Tenacious individual who demonstrates initiative and the desire and ability to learn independently
• Detail-oriented and ability to manage multiple projects at the same time
• Ability to work as part of a team and positive, motivated attitude
• Ability to work in a fast-paced environment
• Experience with marketing technology, tools, and campaign management platforms is a plus

About Red Hat
Red Hat is the world's leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.