Internship Program, Regional Culture Marketing (Midwest)

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Chicago, IL, USA
In-Office
Food
The Role
Company Description

Candidates are encouraged to apply to 2 or fewer internship roles during a given internship recruiting cycle.

 

The Regional Culture Marketing (Midwest) Intern will support the Midwest Culture Marketing team in bringing Red Bull’s music and dance strategy to life. As the Culture Marketing Intern, you will focus heavily on campaign and event execution, hospitality, onsite production, and cross-functional collaboration, with a strong emphasis on hip hop and culturally relevant music properties in 2026. This is a unique, hands-on role designed for someone who thrives in fast-paced environments, understands regional music culture, and is excited to help execute world-class brand experiences.

Job Description

EVENT PLANNING & ACTIVATION

Support planning and execution of 2-3 Red Bull-owned music events across the region, including timelines, production logistics, and hospitality

Assist with onsite execution (load-ins, run-of-show, troubleshooting) to ensure premium production, strong branding, and seamless consumer experience

Help oversee third-party music and dance activations, maintaining product availability, visibility, and brand standards

 

OPERATIONAL SUPPORT

Assist with budget tracking, invoices, vendor coordination, and documentation

Support post-event recaps, reporting, and photo/video asset management

Partner cross-functionally (Field Marketing, Brand Marketing, Sales, etc.) to ensure integrated execution across initiatives

Provide general support across Culture Marketing projects as needed

 

REGIONAL CULTURE STRATEGY

Support execution of the Midwest regional culture marketing plan, including a major Q4 2026 hip hop property

Identify and track key regional cultural scenes and emerging trends to inform programming and strengthen consumer relevance

Qualifications

Actively enrolled in college/university as an undergraduate or graduate student

Available to work full-time (40 hours per week) for the duration of the internship

Demonstrated initiative through academics, work experience, or extracurricular involvement

Highly organized with strong attention to detail

Strong communicator who thrives in collaborative team settings

Comfortable working in fast-paced, live event environments

A growth mindset, with the ability to learn quickly, adapt to new environments, and incorporate feedback

Deeply connected to Midwest music and culture, especially hip hop and emerging scenes

Additional Information

The compensation for this position is $28 per hour. 

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Red Bull Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.

  • Healthcare Strength Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
  • Parental & Family Support Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
  • Leave & Time Off Breadth Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.

Red Bull Insights

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The Company
HQ: Fuschl
26,878 Employees
Year Founded: 1987

What We Do

Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com

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