Location: Boulder, NV | Department: Internet Sales / E-Commerce | Employment Type: Full-Time
About RideNow GroupFounded in 1983, RideNow Powersports has grown into the nation’s premier destination for powersports enthusiasts. Representing iconic brands like Honda, Yamaha, Polaris, and Can-Am across dozens of nationwide dealerships, we live and breathe high-energy adrenaline. From motorcycles, ATVs, and side-by-sides to personal watercraft, premium gear, and top-tier service, we deliver the ultimate freedom on wheels and water.
The OpportunityAre you ready to turn your passion into a high-octane career? We’re looking for a sharp, driven Internet Sales Specialist to join our fast-paced team. In this role, you’ll be at the heart of our online dealership sales operations, managing incoming customer leads, scheduling kept appointments, and connecting riders with the ultimate powersports machines.
What You’ll Own & Achieve:- Proactive Lead Follow-Up: Proactively and persistently engage inbound digital leads, web inquiries, and phone calls using a high-velocity, multi-touch communication strategy to maximize contact rates.
- Drive & Secure Kept Appointments: Schedule, confirm, and prepare prospective buyers for showroom visits and test rides, maintaining a strong emphasis on driving higher kept-appointment conversion rates.
- Hit Sales Goals & Performance Targets: Consistently meet and exceed monthly sales quotas, kept-appointment benchmarks, and key performance indicators (KPIs) set by dealership management.
- Maintain CRM & Pipeline Accuracy: Meticulously manage and update customer profiles, lead statuses, communication logs, and sales pipeline tracking in real time within the dealership CRM.
- Product & Inventory Mastery: Develop in-depth knowledge of all powersports inventory, features, specs, financing options, and promotional incentives to effectively advise customers.
- Cross-Department Alignment: Work seamlessly with showroom sales managers, finance managers, and inventory teams to execute smooth customer hand-offs and maximize overall sales conversion.
- Other duties as assigned
- Self-Starter & Highly Motivated: Independent, goal-oriented worker with a strong inner drive to take ownership of tasks, take initiative, and continuously improve sales results without waiting for direction.
- High-Energy Sales Drive & Urgency: Competitive mindset focused on fast response times, persistent follow-up, and closing high volumes of appointments and sales.
- Exceptional Communication & Rapport: Outstanding written, persuasive, and phone skills across digital, text, and voice channels to build fast customer trust and influence buying decisions.
- Relevant Experience: Background in internet sales, automotive/powersports dealerships, or high-volume call centers is preferred.
- Relevant Experience: Background in warehouse operations, shipping/logistics, or inventory software is a strong plus!
- Safety First mindset: Ability to safely navigate active dealership premises, vehicle lots, and showrooms around foot traffic and moving vehicles.
- Loud & Dynamic Environment: Comfort working in loud environments with frequent motorcycle noise, maintaining continuous situational awareness (head on a swivel) around active showroom and warehouse traffic.
At RideNow, we’re powered by people. Our team of over 2,000 passionate crew members drives our success nationwide. Whether you’re an active rider or fueled by professional growth, working at RideNow means joining a high-energy, supportive environment where customer service and dedication to the ride come first.
Perks & Benefits Package- Health & Wellness: Comprehensive Medical, Dental, Vision, Pharmacy, and Telemedicine options (effective 1st of the month after 30 days), plus HSA and FSA plans.
- Financial Security: 401(k) retirement savings, company-paid Life & AD&D, Short-/Long-Term Disability, and supplemental insurance options.
- Work-Life Balance: Competitive paid time off accrual (~10 days annually for full-time team members) plus paid store holidays.
- Exclusive Perks: Generous employee discounts on powersports vehicles, gear, parts, and accessories, plus an EAP and Pet Discount Plan.
RideNow Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other status protected by applicable laws.
Skills Required
- Outstanding verbal and written communication skills, including exceptional email skills
- Energetic and outgoing personality with a professional, pleasant, and friendly demeanor
- Willingness to persistently follow up with customers and manage long-term follow-up on unsold prospects
- Internet savvy with excellent computer and organizational skills to track leads
- Experience utilizing CRM systems such as Eleads
- Familiarity with and interest in powersports vehicles
- Ability to pass pre-employment background check, motor vehicle record (MVR) check, and drug testing
RideNow Powersports Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RideNow Powersports and has not been reviewed or approved by RideNow Powersports.
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Healthcare Strength — Medical, dental, vision, HSA/FSA, life and disability insurance are part of the package, with indications of improved deductibles in 2026 and postings noting a generous employer-paid share of medical. The presence of multiple plan types and core protections suggests a reasonably comprehensive health offering.
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Leave & Time Off Breadth — PTO and paid holidays are included, and job materials reference paid training alongside time-off programs. These elements provide a baseline of paid leave common to multi-site employers.
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Wellbeing & Lifestyle Benefits — Employee discounts, company events, and professional development/job training are included among the perks. These additions offer lifestyle and development value beyond base pay.
RideNow Powersports Insights
What We Do
RideNow Powersports is the largest powersports retailer in the United States, specializing in the sale of new and pre-owned powersports vehicles, including motorcycles, ATVs, UTVs, and personal watercraft. The company offers a comprehensive one-stop-shop experience across its nationwide network of dealerships, providing not only vehicle sales but also a full range of parts, accessories, and professional maintenance and after-sales services.
