Internet Business Coordinator

Purpose of Job

The Internet Business Coordinator acts as a referral source for sales agents, assists with management, and provides general administrative support for the digital tools for the marketing department. Monitor and develop digitally generated leads, determine placement and provide follow-up to ensure superior client experience and increase client capture rate from the company’s digital tools. This position acts as a referral source for sales agents, assists with management, design and development of digital lead programs and may provide general administrative support for the department.

Job Duties and Responsibilities (Essential Job Functions)

Lead Management & Digital Engagement (35–40%)

• Monitor, manage, and develop internet‑generated and other digital leads.
• Determine appropriate lead placement and ensure timely follow‑up to support superior client experiences.
• Respond promptly to all registered website users, consumer inquiries, and assigned agents.
• Acknowledge and follow up on showing alerts; reassign leads if agents do not respond within required timeframes.
• Qualify incoming leads and increase the number of opportunities routed to agents.
• Assist in designing and executing programs to nurture online leads, including phone and email outreach.
• Increase client engagement and capture rates from the company website and digital tools.
• Facilitate coordination with partners and internal teams to deliver value-added offerings.

Digital Analytics, Reporting & Program Oversight (30–40%)

• Monitor performance and effectiveness of digital programs and tools related to business generation.
• Prepare, distribute, and present monthly analytic reports.
• Maintain and update databases (e.g., agent profiles, client inquiries, contacts, and capture rates).
• Present monthly analytics and insights on digital tools to leadership.
• Manage monthly deliverables from digital partners and ensure project deadlines are met.
• Utilize AI solutions and support corporate AI-driven marketing initiatives.

Administrative & Operational Support (30–40%)

• Coordinate class materials and assist with agent training.
• Prepare correspondence, communications, and support back‑office workflows.
• Distribute relocation leads and packages as needed.
• Support the development of materials and processes that enhance lead nurturing programs.

Cross‑Selling & Value‑Added Services (5–10%)

• Cross-sell relevant products and services to clients.

Perform other duties and corporate initiative support as assigned.

 Performance Expectations

• Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
• Perform responsibilities as directed achieving desired results within expected timeframes and with a high degree of quality and professionalism.
• Establish and maintain positive and productive work relationships with all staff, customers and business partners.
• Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
• Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

 Qualifications

Education:

• Four-year college degree in business, marketing, communications, or a related field preferred; equivalent knowledge and experience will also be considered.

 Experience:

• A minimum of three years’ experience in marketing, ad/digital agency.

 Knowledge and Skills:

• Advanced computer skills including proficiency in Microsoft Office Suite products (Word, Excel, PowerPoint), internet and e-mail applications. Experience with Google Analytics/Tag Manager/Semrush. CRM applications, WordPress, Adobe Illustrator a ++.  Familiarity with Project Management systems such as Monday.com or Asana.
• Demonstrated experience and interest in AI applications such as ChatGPT, CoPilot or Gemini.
• Exceptional verbal and written communication skills, with the ability to build strong relationships with corporate and company leaders while maintaining a high level of customer focus.
• Strong verbal and written communication skills with the interpersonal ability to work effectively with corporate leadership and maintain a customer-focused mindset.
• Ability to effectively communicate, present, and produce written materials in English, as these duties are essential to the role.
• Strong analytical abilities and effective problem‑solving skills.

This job description is intended to be a general guideline for applicants, employees and managers. Management reserves the right to modify job responsibilities, expectations and qualifications. Actual position responsibilities may vary. Refer to position supervisor or human resources for specific duties and performance expectations.

Wage:   $29.00 - $33.50 hourly; actual wage is based upon education and experience. 

Benefits:   Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.