International Media Coordinator

Posted Yesterday
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Milan, ITA
In-Office
Senior level
AdTech • Marketing Tech
The Role
The role involves managing client relationships, coordinating media strategies, analyzing media effectiveness, and supporting strategic development across global teams.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact 

In your role you will have direct contact with the Client, with agency’s network teams in the other markets and also with the local media owners. You will support Client lead in the development of impactful media recommendations, this means that is fundamental has a good media knowledge about digital and offline in order to be able to understand and discuss with the client about the effectiveness of a plan and strategy.

Your ability to centralize communication and align local media agencies with strategic objectives and deal with local vendors will be crucial in delivering best-in-class media strategies worldwide.

Key responsibilities

International coordination of media planning and strategy:

  • Client management: direct relationship with central client and central creative agencies, participate in all-agency and client status meetings
  • Relations with local media agencies worldwide
  • Coordination of information flow between different teams (i.e. Digital Hub, Client, creative agencies…)
  • Evaluation of media strategies and planning
  • Capability to manage contact with local countries vendors and evaluate proposals
  • Spend tracking, monitoring and analysis, supporting Finance with billing process
  • Competitive data collection and reporting
  • Creates and provides templates and ensures adherence to processes for the smooth and consistent running of a global account

Strategic support:

  • The IMC Provides a point of view on strategies (on and offline) and supports the Strategy Team in finalizing development and sharing of global trend documents and thought-pieces.
  • Will also scout potential local opportunities contacting or directly local vendors or leveraging on agency countries networ

Research and competitive management

The IMC oversees their direct reports' data management of competitive spend reports and delivery to the central client, as well as collecting media /consumer landscapes and annual competitive brand reviews

Requirements

  • Fluent written and spoken English
  • At least 5 years' experience in a Media Agency, preferably international
  • Preferably experience with major clients
  • Highly analytical and detail-oriented
  • Problem-solving skills
  • Accounting and client-caring attitude
  • Active listener
  • Good Excel knowledge (pivot tables, advanced functions)
  • Good PowerPoint knowledge
  • Organization and progress management
  • Proactive attitude
  • Strong team-working skills
  • Open-mindedness and constructive approach to novelty and change
  • People-management skills, with experience in nurturing and guiding direct reports
  • Media planning and buying skills, both online and offline, preferably also international
  • Strong presentation skills is a bonus
  • Foresight in anticipating trends and generating creative, impactful solutions.
  • Strong relationship building and clear, influential message delivery.
  • Guiding and developing teams towards common objectives.
  • Rapid adaptation to change and a strong drive for knowledge acquisition.
  • Proficient use of technology (including AI) to enhance client outcomes.
  • Effective coordination of complex initiatives and timely, organized execution.

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.   
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.   

While we appreciate all applications received, only those candidates selected for an interview will be contacted.   


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Skills Required

  • Fluent written and spoken English
  • At least 5 years' experience in a Media Agency
  • Highly analytical and detail-oriented
  • Good Excel knowledge (pivot tables, advanced functions)
  • Good PowerPoint knowledge
  • Strong team-working skills
  • Media planning and buying skills, both online and offline

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

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The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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