Tacto is the category leader for procurement in DACH manufacturing. We have strong product-market fit, a proven playbook, and now we're taking it into the rest of Europe.
That's where you come in. You take one new European market and build it from the ground up. You research the market, find what resonates, and win the first customers and reference logos that everything else builds on. What you learn becomes the blueprint for how Tacto grows the market from there. A real greenfield, with the freedom to shape how Tacto wins in your market.
You're not starting alone. A stellar expansion team is your sparring partner, and proven sales assets and a tested approach from DACH are your foundation. This is a highly strategic GTM role where you work hands-on to close the first deals and set the base for everything that comes afterwards.
Open up a new European market end to end: sharpen the ICP, define target accounts, win the first deals and lay the foundation for the region's growth
Run the full sales cycle: discovery, demo, potential analysis on real ERP data, ROI business case, closing
Work hand in hand with your BDR and develop the outbound playbook for your market: messaging, sequences, segments, channels
Coordinate the marketing activities in your market so they generate pipeline
Feed structured insight back to Product, Marketing and Leadership, and shape how Tacto expands internationally
Customer-facing experience and first go-to-market exposure: you've sold to or worked closely with customers before, you're at home in the room with them, and you understand how B2B sales works
An entrepreneurial mindset above all: you want to build and own a market result, explore what works, and figure out the motion when the local one doesn't exist yet
Hands-on and self-driven: you go to market proactively and drive your own pipeline
You grasp complex products
and sell value over features, translating technical depth into business impact
Fluent, business-level English; additional European languages are a plus. We hire for mindset and ability, not origin or native language
Willingness to travel within your target markets
Who Thrives Here
You run your market like a founder runs a company. You're a hunter, hands-on to the core: you send the first cold emails, run the first discoveries, and do the early, unglamorous work where real traction is won. You go through the mud and build as you go, turning what works into a system the next person can run. And you think beyond the next deal. You're not just winning customers, you're laying Tacto's foundation in your country: externally through brand, network, and reference logos, and internally through the playbook and the case for the region.
Interview Process
Intro call with our Chief of Staff
Deep dive with our Head of Revenue
Get-to-know call with the AE you'd be working alongside
Onsite interview incl. case study and team meetings
Tacto is building the intelligence layer that connects AI to the physical world of manufacturing, starting with procurement. AI is transforming every industry, but it stops at the factory gate. The knowledge that holds manufacturing together - part costs, suppliers, materials - is scattered across systems and people. Over 50% of a product's cost originates from suppliers, making procurement the single largest cost lever in manufacturing and the missing connection between the digital and the physical world. Yet it still runs on Excel and legacy systems. We're changing that with our Procurement Intelligence Platform, trusted by hundreds of companies running billions of Euros of material.
Based in Munich, we are 100+ passionate builders who are in-office, with high expectations, fast growth, and a lot of fun. We are supported by >€50m from Sequoia, Index, and Europe's leading tech entrepreneurs and industry veterans.
Why It MattersManufacturing forms Europe's economic backbone, driving a fourth of Europe's GDP and providing over 30% of jobs. These hidden champions and global market leaders manufacture the physical world around us, from the machines that build our cities to the medical devices that save lives.
But the world is changing. The US dominates the digital world of bits. China is scaling the world of atoms, manufacturing at unprecedented speed and scale. Geopolitics are more uncertain than ever. Europe's strength lies in its deep industrial knowledge through generations of engineering. Manufacturing worldwide runs on European machines and software. But that heritage is only an advantage if we leverage it in the age of AI.
Tacto builds the AI that connects Atoms and Bits, empowering our Industrial Base to Stay Stronger and building a lighthouse for European tech.
What We OfferThe people at Tacto are passionate about building the organization, growing themselves, and our product while having fun and being real. We have high expectations, great talent density, and a culture where your ambition, performance, and agency are what count - not where you come from or how big your ego is. You'll grow at the forefront of AI, have real ownership and impact, and be surrounded by the best people in their field who challenge you and make you better every day. That is demanding and rewarding, but that's where we thrive. Besides that you have:
Money: Competitive salary & equity in the company with real upside, so you are invested in our success
Workplace: A vibrant in-office culture (> 4 days/week) in a beautiful office in central Munich
Development: A development budget and regular exposure to exceptional people, e.g., Lunch & Learns, peer mentoring, external speakers
Time off: 26 + 4 vacation days per year (4 fixed “company rest days”) as well as regular off-sites and team events
Health: Wellpass membership, of course, a fruit basket (!), and access to Jobrad, for your health
Family & Social Security: Voluntary pension contribution, voluntary KITA subsidy for your children
Tacto is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, religion, sexual orientation, age, marital status, disability, or gender identity. Please do not submit personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning your health, or data concerning your sexual orientation.
Skills Required
- Customer-facing experience and first go-to-market exposure
- Entrepreneurial mindset and ownership of market results
- Hands-on, self-driven approach to build pipeline and go-to-market
- Ability to understand complex products and sell value over features
- Fluent, business-level English
- Additional European languages
- Willingness to travel within target markets
What We Do
Europe’s Industrial Mittelstand is under relentless pressure to adapt in a world of constant disruption. As the backbone of the European economy, the Industrial Mittelstand contributes a quarter of the continent’s GDP and secures tens of millions of jobs. These companies manufacture the physical world around us — from the table you sit at, to the snacks you eat, to the construction machinery that builds our cities. This is what Europe is known for. Yet, the key to their long-term success is often hidden: the supply chain. Behind every physical product lies a network of hundreds of suppliers, thousands of production-critical materials, and processes that account for over 50% of a company's costs and emissions. It’s a system of massive complexity — and yet, many still rely on Excel, manual processes, and outdated ERP systems. That’s where Tacto comes in. With our intelligent SRM platform, we empower industrial mid-caps to transform procurement into a strategic strength. We automate manual tasks end-to-end, so teams can focus on what matters: strategic decisions. Powered by Tacto Intelligence, our AI analyzes data, uncovers risks and savings, and delivers actionable insights — enabling cost reductions without compromising on time or quality.
