Do you thrive at the intersection of digital commerce, data and commercial strategy?
Then this is for you!
Join our Global eCommerce team in Salzburg, Austria, and drive the development and execution of Red Bull's global eCommerce agenda across more than 40 markets worldwide.
In a Nutshell
In this role, you'll lead the development and execution of Red Bull's global eCommerce agenda across more than 40 markets, translating strategic priorities into scalable frameworks, capabilities and measurable market execution. You'll shape the Omnichannel digital strategy across both B2C and B2B, while driving key initiatives such as eCommerce capabilities development, Digital Shelf excellence and eCommerce data strategy.
Working closely with regional and local teams, you'll identify growth opportunities, strengthen annual business plans and ensure consistent execution across markets. By partnering with Sales, Marketing, Insights, Finance and IT, you'll help improve online availability, visibility, conversion and profitable sales growth, accelerating Red Bull's success across the evolving digital commerce landscape.
Global eCommerce Strategy & Market Development
You'll translate Red Bull's global Sales strategy into clear eCommerce priorities, frameworks and scalable programs that drive growth across regions and markets. By identifying opportunities across Omnichannel retail, Online Grocery, eB2B and emerging digital commerce models, you'll help shape the future of Red Bull's digital commerce agenda. You'll work closely with regional and local teams to strengthen annual business plans and Joint Business Plans with key customers, establishing clear growth drivers, KPIs and execution priorities. Additionally, you'll stay ahead of developments in digital shopping, retailer platforms, AI-enabled discovery and evolving shopper behavior, turning trends into actionable business recommendations.
Digital Shelf & Online Execution
You'll own Red Bull's global Digital Shelf strategy and execution program globally. From content optimization and search visibility to browse performance, product availability and out-of-stock management, you'll drive best-in-class online execution. You'll also lead Perfect Online Store governance, KPI and target setting, scoring methodologies and market performance reviews, ensuring clear action plans and measurable improvement. In addition, you'll manage Digital Shelf capabilities and supplier partnerships while accelerating adoption and execution excellence across markets.
Build Capability & Mobilize the Organization
You'll strengthen eCommerce capabilities across regions and markets through practical playbooks, training programs, coaching initiatives, communities of practice and best-practice sharing. Working across Sales, Marketing, Insights, Finance and IT, you'll build alignment around priorities, investments and execution plans. You'll lead complex global programs spanning multiple markets, functions, suppliers and workstreams, establishing clear governance, milestones and success measures. As a people leader, you'll also manage and develop a direct report, providing guidance, feedback, and opportunities for growth.
Data, Analytics & Performance Management
You'll own the global eCommerce measurement ecosystem, integrating sell-in and sell-out data, online share, market intelligence, Digital Shelf metrics, traffic performance and retailer platform data. By developing dashboards and analytical frameworks, you'll enable deeper insights into channel performance, shopper journeys, market potential, and growth opportunities. Through data-driven recommendations, you'll support senior management decision-making, identify performance gaps, challenge business plans, and guide strategic investment decisions
Qualifications- 7+ years of experience in eCommerce, digital commerce, omnichannel sales, ideally within FMCG/CPG and in an international or global environment, with deep knowledge of Online Grocery, Bricks & Clicks, eB2B.
- Strong commercial mindset with a proven track record of translating strategy into channel and market priorities that drive measurable growth.
- Strong understanding of Digital Shelf fundamentals, including content, search, browse, availability, online conversion and retailer media ecosystems.
- Proven ability to leverage multiple data sources, define KPIs and measurement frameworks and translate analysis into actionable, executive-level recommendations.
- Experience managing strategic vendors, contracts, budgets, commercial negotiations, and return on investment across multiple markets and stakeholders.
- Experience coaching and developing talent, as well as building organizational capabilities through playbooks, training and best-practice sharing.
- Proven ability to lead complex, multi-market programs in a fast-paced environment, combined with fluency in English, additional language skills as a plus and a willingness to travel internationally as required.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Skills Required
- 7+ years of experience in eCommerce, digital commerce, or omnichannel sales
- Experience ideally within FMCG or CPG and in an international or global environment
- Deep knowledge of Online Grocery, Bricks & Clicks, and eB2B
- Strong commercial mindset and proven ability to translate strategy into channel and market priorities that drive measurable growth
- Strong understanding of Digital Shelf fundamentals, including content, search, browse, availability, online conversion, and retailer media ecosystems
- Experience leveraging multiple data sources, defining KPIs and measurement frameworks, and translating analysis into executive-level recommendations
- Experience managing strategic vendors, contracts, budgets, commercial negotiations, and return on investment across multiple markets and stakeholders
- Experience coaching and developing talent and building organizational capabilities through playbooks, training, and best-practice sharing
- Ability to lead complex, multi-market programs in a fast-paced environment
- Fluency in English
- Additional language skills
- Willingness to travel internationally as required
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
