Are you ready to shape global channel strategies and drive brand impact in retail environments?
Join our Global Off Premise Trade Marketing Team as an International Channel Marketing Manager - Modern Trade at our Global HQ in Salzburg, Austria!
Job DescriptionCHANNEL STRATEGY DEVELOPMENT
In this role, you’ll develop tailored execution plans that boost consumption, brand equity, awareness, and market penetration. You’ll connect Brand Health and Sales KPIs to identify and close execution gaps, and deliver impactful Channel Playbooks designed to win against the competition. A deep understanding of Modern Trade and a shopper-centric mindset are key to success in this role.
CROSS-FUNCTIONAL LEAD
In this role, you'll lead cross-functional discussions to drive success in Modern Trade through a channel-agnostic approach. You'll provide strategic direction to sales teams, ensuring consistent brand presence and maximizing both sales and equity. Partnering closely with Key Account teams, you'll support their commercial challenges while tailoring execution to customer and channel needs. You’ll also collaborate with POSM and Trade Activation teams to develop impactful materials, cascade strategies across stakeholders, and identify opportunities for tools and communication that elevate execution.
CUSTOMERS & DISTRIBUTION PARTNERS MEETINGS
You’ll lead joint business planning initiatives, deploying tailored strategies that boost Red Bull’s presence and long-term growth. By leveraging brand assets and long-term sales drivers, you’ll unlock sustainable, win-win collaborations while ensuring our brand equity is consistently protected. Crafting compelling sell-in presentations will be a key part of influencing and aligning partners with our vision.
MARKET & REGIONS ALIGNMENT
In this role, you’ll lead channel marketing discussions and workshops with key markets and global stakeholders. You’ll guide markets in setting strategic business objectives, implementing trade marketing plans, and supporting business planning throughout the year. By driving localized action plans and adapting global playbooks, you’ll help unlock market-specific opportunities and fuel impactful execution worldwide.
QualificationsUniversity degree in Business Management, Marketing, Project Management, or the equivalent field experience
Excellent command of English, German is considered a plus. Other languages advantageous, but not required
+6 years of experience in Trade Marketing, with a proven track record working with global brands across marketing and insight functions
Knowledge of Category Management, Key Account Management, Off Premise Modern Trade – Supermarket & Impulse is required
Strong strategic and analytical mindset with the ability to connect complex trends across disciplines, while keeping a clear view of the commercial big picture.
Solid experience in high-level negotiations with Global & Regional Key Accounts and a passion for building impactful business partnerships.
Excellent communication and presentation skills, with the ability to translate complex business challenges into actionable insights across diverse cultural contexts.
Demonstrated planning, project management, and stakeholder management skills, with a collaborative, team-oriented approach.
Self-motivated, innovative, and solution-driven with a proactive “do-it-now” attitude, thriving under pressure in dynamic, fast-paced environments.
Additional InformationDue to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 3.471 gross per month.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
