International Brand Marketing Manager

Posted Yesterday
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Plano, TX, USA
In-Office
Senior level
Food
The Role
Support global expansion by deploying brand strategy across international markets. Conduct multi-market research, develop and execute marketing plans and materials, ensure cultural relevance and brand consistency, lead onboarding and training for international marketing roles, and collaborate with Franchise Partners and cross-functional teams to drive performance and maintain brand standards.
Summary Generated by Built In
Company Description

At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane’s is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the Team and Raise The Bar! 

Job Description

The International Brand Marketing Manager supports the global expansion of the Raising Cane’s Brand by deploying Brand strategy across international markets for both Company-owned and Franchise-owned Restaurants. This role conducts market analysis, supports the development and implementation of marketing plans and campaigns, and oversees the creation of marketing materials in partnership with the Director of Brand Marketing – UK, International Franchise Partners and other cross-functional teams. The position also leads onboarding and training for internal marketing roles supporting both Company and Franchise operations.

Your Impact and Responsibilities:

  • Ensure consistent global brand positioning while adapting marketing materials for cultural relevance; collaborate with regional marketing teams and Franchisee Marketing to maintain alignment
  • Conduct multi-market research to identify opportunities, analyze competitors, and assess international consumer trends to guide programs and campaigns
  • Partner with international teams and Franchise Partners to develop and execute marketing plans, materials, and supporting tools that drive business performance
  • Lead and support onboarding, training, and development for international marketing roles across Company and Franchise organizations
  • Oversee and support the development of marketing materials and resources with Restaurant Support Office teams to support Company and Franchisee needs
  • Monitor and support marketing activity, providing guidance and expertise to maintain brand standards and drive profitability
  • Build and maintain strong working relationships with international teams and Franchise Partners through regular communication and collaboration

Qualifications

  • 5+ years of global or international marketing experience, with a strong track record of partnering with internationally based teams
  • Bachelor’s degree in Marketing or related field
  • Strong project management skills with a proven track record of leading cross-functional initiatives from concept through execution, managing timelines, aligning stakeholders, and driving projects to completion
  • Ability to manage multiple projects simultaneously in a fast-paced environment with shifting priorities and timelines
  • Strong cross-functional and cross-cultural communication and collaboration skills, with the ability to build relationships across diverse teams and markets
  • Analytical and strategic thinking skills to assess market viability and performance

Travel Requirements:

  • Up to 30% domestic and international travel

Additional Information

All your information will be kept confidential according to EEO guidelines.

Terms of Use

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Candidate Privacy Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Skills Required

  • 5+ years of global or international marketing experience
  • Bachelor's degree in Marketing or related field
  • Proven project management skills leading cross-functional initiatives from concept through execution
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Strong cross-functional and cross-cultural communication and collaboration skills
  • Analytical and strategic thinking to assess market viability and performance

Raising Canes Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Raising Canes and has not been reviewed or approved by Raising Canes.

  • Strong & Reliable Incentives Additional earning opportunities such as certified trainer pay, “bird specialist” premiums, and late‑night differentials are explicitly offered on top of base wages. These add‑ons can materially lift hourly earnings for eligible shifts and roles.
  • Pay Growth & Progression Pathways like certifications and role advancement provide clear avenues to increase pay, with noted examples of sizeable bumps from initial starting rates. Recent actions raising shift‑manager pay and publicized multi‑year wage increases reinforce upward movement in targeted roles.
  • Wellbeing & Lifestyle Benefits Standout perks include $10,000 first‑time homebuyer assistance, education programs (including no‑cost high‑school diplomas), flexible scheduling, holiday closures, and broad discount and fitness offerings. This breadth aims to support financial goals and day‑to‑day convenience beyond core pay.

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The Company
HQ: Baton Rouge, LA
21,268 Employees
Year Founded: 1996

What We Do

Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has over 800 restaurants in 41 states, with many new restaurants under construction. The company has ONE LOVE®—craveable chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. RAISING CANE'S® vision is to grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.

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