Internal Communications Business Partner (12 months FTC)

Posted 4 Days Ago
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Dublin, IRL
Hybrid
Senior level
Fashion • Retail
The Role
Develop and deliver global internal communication strategies, create engaging multimedia content, advise senior leaders, manage integrated campaigns, drive adoption of communication channels, measure performance, and support events, crisis communications, and colleague engagement initiatives.
Summary Generated by Built In
Company Description

Because we strive to put people first. Culture, our way. 

Communications at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

What You’ll Get

The work you do shapes the impact we have. We’re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.

Lifestyle at Primark: Healthcare, pension, 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

Job Description

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

  • Develop and deliver internal communication strategies aligned with Primark’s global business objectives and market priorities.
  • Create engaging, best-in-class content across storytelling, video, digital, and social channels to strengthen colleague engagement and brand advocacy.
  • Partner with senior leaders to shape and communicate a consistent narrative aligned with Primark’s strategy, purpose, values, and behaviours.
  • Collaborate with Corporate Affairs teams to plan and execute integrated communication campaigns, managing stakeholders, timelines, and delivery.
  • Drive adoption of internal communication channels, including ZING, through impactful content and performance measurement.
  • Support key events, crisis communications, and major colleague engagement initiatives from planning through execution.

Qualifications

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

  • 5+ years of experience developing and delivering large-scale, multi-channel internal communication strategies within complex or global organisations.
  • Strong ability to translate complex business information into clear, engaging, and impactful communications across multiple channels.
  • Proven experience managing and delivering effective crisis communications.
  • Proactive and self-motivated professional with a strong sense of initiative and ownership.
  • Excellent stakeholder management and influencing skills, with the ability to build trusted relationships with senior leaders.
  • Creative storyteller with a keen eye for detail and a track record of developing innovative colleague engagement initiatives.

Additional Information

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of innovative and experienced people where you’ll truly belong, collaborating on projects that will shape the future of our industry. Apply to be part of our future and we’ll support you in developing yours.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.  

Our Values:

Every person impacts the culture at Primark. Our values: Caring (we always strive to put people first), Dynamic (we bravely push the boundaries to stay ahead) and Together (we learn more, laugh more and achieve more as a team) outline how we work with each other, our suppliers, and our partners. We want to continue to create amazing cultures across Primark and need everyone to play their part in making this happen by living our values.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

#Li-Hybrid

Skills Required

  • 5+ years of experience developing and delivering large-scale, multi-channel internal communication strategies within complex or global organisations
  • Ability to translate complex business information into clear, engaging, and impactful communications across multiple channels
  • Proven experience managing and delivering effective crisis communications
  • Proactive and self-motivated, with a strong sense of initiative and ownership
  • Excellent stakeholder management and influencing skills, including the ability to build trusted relationships with senior leaders
  • Creative storytelling skills, attention to detail, and a track record of developing innovative colleague engagement initiatives

Primark Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Primark and has not been reviewed or approved by Primark.

  • Fair & Transparent Compensation — Pay is often characterized as fair or good compared to similar retail roles, and overtime availability can improve take-home earnings. Recent UK minimum-rate increases and the removal of age-related pay tiers reinforce a sense of improving pay fairness.
  • Leave & Time Off Breadth — Paid time off stands out as comparatively strong for retail, with full-time roles described as having notably generous PTO alongside sick time and paid holidays. This breadth can increase the overall value of the compensation package beyond hourly wages.
  • Parental & Family Support — Enhanced maternity, paternity, adoption, and surrogacy payments are positioned as meaningful additions to the rewards package. Ongoing colleague discounts and family-oriented support contribute to a more rounded benefits offering.

Primark Insights

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The Company
HQ: Dublin, Dublin
37,781 Employees
Year Founded: 1969

What We Do

Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 440 stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026. ­­ Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year programme that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.

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