Intern - Product Marketing

Posted 5 Days Ago
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Gurugram, Haryana, IND
In-Office
Internship
Artificial Intelligence • Retail
The Role
Support product marketing and go-to-market initiatives by creating sales collateral, developing product messaging, enabling cross-functional teams, automating marketing workflows with AI and no-code tools, and assisting with product launches for Spyne’s automotive retail solutions.
Summary Generated by Built In
About Spyne
Spyne is revolutionizing automotive retail with Generative AI—and we’re moving at lightning speed. We started with a simple but powerful idea: Use AI to help dealers sell cars online faster. Today, we’re building the world’s first AI-powered automotive retail ecosystem, transforming how 350K+ dealers market and sell vehicles across the Globe.

Backed by $16M from Vertex Ventures, Accel, and top investors, we’re scaling like crazy:
  • 5X revenue growth in 15 months—now gunning for 3-4X more this year
  • Launched industry-first AI Image & 360° solutions
  • Expanding aggressively in the US & Europe
  • Next up? A full GenAI Automotive Retail Suite

Read more about us:
  • Studio AI Product - Link
  • Retail AI Product - Link
  • Spyne New Office - Link

Series A Announcement:
  • Spyne raises $16 Mil!
  • Spyne raising another round!!
  • Spyne secures funding for US Expansion!

What you'll Do

1. GTM Collateral Creation
Own the end-to-end creation of go-to-market (GTM) assets including pitch decks, product guides, case studies, one-pagers, battle cards, and sales enablement materials.
  • Ensure content is sharp, visually compelling, and tailored to the US automotive dealership audience
  • Translate internal product language into customer-friendly messaging
2. Product Storytelling
Translate Spyne’s product capabilities (Vini AI, Studio AI) into clear, compelling narratives.
  • Craft messaging that resonates with dealer principals, GMs, and BDC managers
  • Make product demos feel intuitive, relevant, and high-impact
3. Cross-functional GTM Enablement
Act as the bridge between sales, product, tech, customer success, and marketing.
  • Support training sessions for internal teams
  • Maintain and organize a central repository of GTM assets
  • Ensure all customer-facing teams are equipped with the right messaging and materials
4. AI-powered Workflow Building
Identify repetitive marketing and GTM tasks and build automation workflows.
  • Create no-code AI agents to streamline content creation and operations
  • Contribute to building a scalable, automated GTM content engine
5. 0→1 GTM Support
Support new product and feature launches end-to-end.
  • Assist in positioning, messaging, and launch execution
  • Build collateral and enable internal teams
  • Operate in a fast-paced environment with evolving processes

What are we looking for

  • Strong written and verbal communication skills
  • Interest in product marketing, storytelling, and GTM strategy
  • Ability to simplify complex concepts into clear messaging
  • High ownership and bias for action
  • Comfort working in ambiguity and fast-moving environments
  • Familiarity with AI tools / no-code tools is a plus

Why Join Us
  • Work directly on high-impact GTM initiatives
  • Exposure to AI-led product marketing in a global (US-focused) market
  • Opportunity to build 0→1 processes and systems
  • Fast learning curve with high ownership from day one

Skills Required

  • Strong written and verbal communication skills
  • Interest in product marketing, storytelling, and go-to-market strategy
  • Ability to simplify complex concepts into clear messaging
  • High ownership and bias for action
  • Comfort working in ambiguous and fast-moving environments
  • Familiarity with AI tools and no-code tools
Am I A Good Fit?
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The Company
Gurgaon, Haryana
171 Employees
Year Founded: 2018

What We Do

One of the biggest pain points for any online seller is to showcase their products in the best possible manner to grab customer attention and increase conversions. Spyne is transforming the way businesses create their catalog using state-of-the-art AI technology. No studio. No photography skills. No complex processes. Just Spyne to create stunning catalogs that drive 40% better conversions. We are building first-of-its-kind AI that would transform the way businesses will create high-impact catalogs without the need for a physical studio. We are building computer vision and AI technology to automate image processing workflows. This will help any business or marketplace shoot, edit, and publish product visuals at scale, at a fraction of the cost, and time. We are helping large e-commerce marketplaces in the automotive, food, fashion, real estate, and retail industry create and upgrade high-quality visual catalogs at scale. Founded in 2018, Spyne is headquartered in Gurugram, India serving 80+ customers across 15+ countries including Amazon India, Karvi, OLACars, and The Luxury Closet Dubai. We are backed by Accel Partners, Storm Ventures, and other marquee investors.

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