Summary
We are searching for a savvy and social-native intern! You will be part of the Social team in Scoot's Brand Marketing team, and will be responsible for driving effective social media campaigns on Scoot's TikTok to deliver on business KPIs. This includes strengthening our social capabilities and reach, by achieving a 10% increase of followers on TikTok, and in turn, solidifying our leadership and share of voice on social.Job Description
Our ideal candidate is a social-native, savvy in multiple platforms and well-versed in the space of viral trends and what makes good and purposeful social content. S/he should be comfortable with day-to-day social media planning and execution activities, as well as long-term strategy, thriving with tight deadlines and ever-changing needs.
Working closely with Scoot's brand manager, the media and creative agencies, s/he will be responsible for owning a content series on Scoot's TikTok. The scope entails:
Concepting, planning and executing monthly TikTok calendar to drive Scoot's brand awareness.
Researching lesser known facts about Scoot's vast network of destinations, to drive greater awareness and consideration for the brand, and thus, contributing to Scoot’s overall brand ambitions of becoming the LCC of choice in the region.
Be responsible for storyboarding, shooting/ producing, editing, posting and monitoring performance.
Where necessary, assist with development of ad-hoc assets on TikTok, e.g. in-house campaigns, tactical sales and co-ops with tourism partners.
Key skills
Knowledge of all social media channels, especially TikTok, XiaoHongShu, X, FB and IG.
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Conceptual and intuitive thinker with business acumen
Comfortable working with ambiguity and without complete information
Independent self-starter
Skills Required
- Knowledge of all social media channels
- Strong project management skills
- Metrics-driven marketing mindset
- Comfortable working with ambiguity
- Independent self-starter
What We Do
Scoot is the low-cost subsidiary of Singapore Airlines (SIA). Scoot took to the skies in June 2012 and merged with Tigerair Singapore in July 2017, retaining the Scoot brand for a new chapter of growth. Scoot was the world's first low-cost carrier to attain the highest ratings at both the APEX Health Safety Audit powered by SimpliFlying and Skytrax COVID-19 Airline Safety Rating Audit. In 2022, Scoot was awarded IATA membership for meeting global industry standards for airline operational safety. Our people have big smiles and even bigger personalities. We are defined by our unique Scootitude – a daring attitude to be positive, uncompromising on safety and efficiency, spreading fun and humanity wherever we fly. Check out the roles available in our yellow family here: www.flyscoot.com/careers
