Intern Marketing & GTM Strategy (all genders)

Posted 8 Days Ago
Be an Early Applicant
Hamburg, DEU
Hybrid
20-20 Hourly
Internship
Retail • Software
The Role
Support paid advertising campaigns across multiple regions, including setup, tracking, reporting, budget pacing, and creative coordination. Assist with market launches, events, webinars, competitive research, and marketing project timelines. Test AI tools and emerging advertising platforms, maintain campaign documentation, and analyze performance metrics such as CPM, CPC, CPA, spend, and registrations.
Summary Generated by Built In
Company Description

SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Levi’s®, Harrods, Manchester United, Deichmann, Fielmann, and Netto to create outstanding customer experiences. Its modular and extensible backend reflects real enterprise retail needs and makes complex commerce operations more efficient, flexible, and scalable. AI capabilities give brands and retailers new ways to differentiate and create measurable business impact. SCAYLE is part of Zalando SE. 

Join SCAYLE to build what’s next in commerce.

 

Job Description

  • Support the day-to-day management of our Meta and 6sense campaigns across North America, the UK and Ireland, and the DACH region, from audience settings and naming conventions to ad uploads, landing page URLs and tracking parameters
  • Support pilots on emerging AI-native ad platforms at ad level
  • Support our weekly and monthly performance reporting: bring the numbers together, compare how ads and creatives are performing on spend, CPM, CPC, CPA and registrations
  • Work with the design and content teams to bring campaigns to life, from the first briefing through to the finished assets
  • Keep campaign trackers, ad spec sheets and channel documentation current
  • Support budget monitoring and pacing checks across regions, with budget decisions staying with the channel owner
  • Support market launch and campaign rollout projects together with marketing, sales and product
  • Support event and webinar promotion, from asset collection to post-event follow up
  • Help keep timelines, owners and dependencies on track across marketing projects
  • Run competitive and market research to feed campaign briefs and targeting
  • Help test AI tools in our marketing workflow and write up what works

Qualifications

  • Bachelor’s or Master’s in Marketing, Business, Economics or a related field, completed or in progress
  • Hands-on time inside at least one paid ads platform, such as Meta, LinkedIn Ads or Google Ads. This can come from an internship, a working student role, a university project or a campaign you ran yourself. We will ask you to describe a campaign you built and what you changed after looking at the results
  • Hands-on experience working with large language models such as Claude, Gemini or ChatGPT. You have built your own way of working with them, whether on personal projects, at university or at work, and you know from doing it where they help and where they fall short. This goes beyond the AI features built into the products you already use
  • Comfortable with numbers. You can work in spreadsheets, read a performance table and notice when something looks wrong
  • Careful with repetitive setup work. Naming conventions, URLs and tracking parameters have to be right the first time
  • Able to work independently on a defined task list with regular check-ins
  • Fluent English, spoken and written. English is our company language
  • Available full time for 6 months, based in Hamburg

Nice to have

  • Exposure to B2B or enterprise marketing rather than only B2C or social media
  • LinkedIn Ads, ABM platforms such as 6sense, or intent data
  • Reporting tools such as Looker Studio or HubSpot
  • German

Additional Information

Your perks at a glance: Visit our benefits page.

Simply apply online via our career page - we will get back to you as soon as possible!
(Please note that benefits may vary depending on the location)

A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and fairness.

Skills Required

  • Bachelor's or Master's degree in Marketing, Business, Economics, or a related field, completed or in progress
  • Hands-on experience with at least one paid advertising platform, such as Meta, LinkedIn Ads, or Google Ads
  • Hands-on experience with large language models such as Claude, Gemini, or ChatGPT
  • Comfort working with numbers, spreadsheets, and performance tables
  • Strong attention to detail for campaign setup, naming conventions, URLs, and tracking parameters
  • Ability to work independently on defined tasks with regular check-ins
  • Fluent spoken and written English
  • Availability full time for six months and ability to be based in Hamburg
  • Exposure to B2B or enterprise marketing
  • Experience with LinkedIn Ads, 6sense, ABM platforms, or intent data
  • Experience with Looker Studio or HubSpot
  • German language skills
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The Company
HQ: Hamburg
196 Employees
Year Founded: 2018

What We Do

SCAYLE enables brands and retailers to realize their D2C ambition. Easy. Fast. And limitless. With headless commerce technology, international operations, and data-driven marketing. Our commerce engine is proven by the success of ABOUT YOU and allows brands to scale infinitely – empowering them to become market leaders in their industry.

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