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The Role
Supports digital communications through social media content creation, campaign planning, content calendar management, community engagement, trend research, and basic performance reporting. Creates graphics, short-form videos, and copy using tools such as CapCut, Adobe Premiere, and Canva. Responds to audience comments and messages while helping evaluate campaign effectiveness and maintain a consistent online presence.
Summary Generated by Built In
[What the role is]
The intern will support digital communications through content creation, campaign planning, and community engagement, while building skills in social media strategy and digital storytelling for community impact.[What you will be working on]
Content Strategy & Creation
- Contribute to the development and execution of content strategies to support PA’s digital communications objectives.
- Write, design, and produce engaging social media content across platforms, including graphics, short-form videos, and copywriting.
- Assist in end-to-end content calendar planning and campaign execution to ensure timely and consistent online presence.
- Conduct research on trending topics, best practices, and audience insights to inform creative content opportunities.
- Use editing and design tools (e.g., CapCut, Adobe Premiere, Canva) to create visual and video assets that appeal to diverse audiences.
Community Management & Analytics
- Monitor and manage social media engagement across all platforms, ensuring timely and appropriate responses to audiences.
- Handle enquiries and feedback received via comments and direct messages with professionalism and empathy.
- Identify trending conversations, opportunities for engagement, and content refresh ideas.
- Support basic social media performance tracking and reporting to evaluate campaign effectiveness.
[What we are looking for]
- Undergraduates studying relevant discipline
- Proficient in Microsoft Office (Word, Excel, PowerPoint).
- Familiar with major social media platforms and tools.
- Skilled in using design and editing applications, at minimum CapCut and Canva.
- Strong verbal and written communication skills.
- Able to multitask, work independently, and manage deadlines effectively.
Skills Required
- Undergraduate student studying a relevant discipline
- Proficiency in Microsoft Office, including Word, Excel, and PowerPoint
- Familiarity with major social media platforms and tools
- Experience using CapCut and Canva
- Strong verbal and written communication skills
- Ability to multitask, work independently, and manage deadlines effectively
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The Company
What We Do
The Singapore Economic Development Board (EDB) is a government agency responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. It undertakes investment promotion and industry development.
