The Role
Lead the ASO and SEO strategy for FARFETCH's global organic growth, focusing on technical SEO and ASO initiatives, tests, and reporting.
Summary Generated by Built In
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
MARKETING
The Marketing team is data-driven and results-oriented, focused on achieving measurable outcomes across all digital advertising and marketing channels. Growth is a key performance indicator, and they constantly optimize for return on ad spend.
LONDON
Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.
THE ROLE
We are looking for a Senior ASO and SEO Specialist (Technical SEO Focus) to strengthen our global organic growth strategy across both web and app. In this hybrid role, you will focus on technical eCommerce SEO and also ASO (App Store Optimization).
This is a 12 months Fix Term Contract maternity leave cover role, starting at the beginning of January 2026.
You will report to the Head of Organic Channels and play a key role in supporting technical SEO projects and in designing, running, and evaluating tests and experiments across SEO and ASO. Working closely with Product, Engineering, Analytics, App Marketing, and Creative teams, you will help ensure FARFETCH stays at the forefront of organic growth across search engines and app stores.
WHAT YOU'LL DO
- Lead the global ASO strategy across App Store and Google Play, with a strong focus on testing and experimentation.
- Lead web-to-app initiatives that sit at the intersection of SEO and ASO, optimising for seamless user journeys.
- Build sustainable, shareable reporting frameworks and communicate actionable insights and innovation back to the business.
- Design and run AB tests on metadata, creative assets, and localization strategies to improve conversion and visibility.
- Collaborate with Creative and Localisation teams to deliver compelling, localised app store assets.
- Manage ASO tools and vendor relationships (e.g., AppTweak), ensuring optimisation efforts are measurable and impactful.
- Support technical SEO projects across FARFETCH’s global eCommerce platform, ensuring scalability and impact.
- Assist with experiments to validate the impact of technical changes on organic traffic, indexation, and user experience.
- Contribute to site audits, log file analysis, and provide recommendations to improve crawlability, performance, and rankings.
- Collaborate with Engineering and Product teams to prioritise and implement SEO fixes and improvements.
- Partner with Analytics teams to measure test results, build dashboards, and share insights with stakeholders.
- Stay ahead of evolving SEO trends, including AI-search and Google updates, and share opportunities with the business.
WHO YOU ARE
- You have hands-on technical SEO expertise, preferably in an eCommerce environment, with experience supporting and contributing to SEO projects and experiments.
- You are well versed in first party (GSC) and 3rd party (Botify, Semrush, Ahrefs) to be able to track the performance of the SEO channel.
- You have experience with the different forms of ASO and SEO testing.
- You have ASO experience with a track record of driving app growth through optimisation, AB testing, and innovation.
- You are highly analytical, comfortable with data tools, and able to translate results into actionable insights.
- You thrive in cross-functional environments, collaborating with Engineering, Product, Marketing, and Analytics teams.
- You are detail-oriented, proactive, and eager to test, learn, and iterate.
- You are passionate about organic growth, combining curiosity for SEO and ASO with a drive to stay ahead of industry changes.
- Able and happy to add work in a fixed term contract role, starting in January 2026
REWARDS & BENEFITS
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment- 3 days a week in the office, 2 days from plus flexible working hours
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER
- EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
- SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.
Top Skills
Ahrefs
Apptweak
Botify
Gsc
Semrush
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The Company
What We Do
FARFETCH is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,300 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform.
FARFETCH’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and innovations such as Store of the Future, its connected retail solution.
