The Role
Manage and execute the global customer acquisition strategy focusing on customer retention and acquisition through digital marketing channels.
Summary Generated by Built In
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
MARKETING
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
LONDON
Our London office is located in Old Street, London’s tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.
THE ROLE
We are looking for a Performance Marketing Manager with a proven track record across Display and Paid Social partners. The role will suit someone who is looking for an exciting professional growth in a fast-paced environment and is looking for the opportunity to work in a flat structure and a supportive and motivated team.
This role is responsible for defining, managing and executing the global customer acquisition strategy, focusing on two core areas:
Develop and implement a strategy to retain existing customers and acquire new customers by nurturing the existing user and customer base.
Collaborate with cross-functional teams to scope and manage projects, define roadmap requirements, optimize and innovate creatives, and enhance/scale reporting and tracking capabilities to support growth.
The ideal candidate for this role will have experience in web/mobile marketing, especially paid social/display marketing, and will have worked for an international e-commerce or marketplace company. This highly analytical and technically capable candidate will advance the channels by working closely with the product and analytics teams, drive the marketing product strategy, and report directly to the Senior Performance Marketing Manager. The successful candidate will be comfortable communicating ideas, managing change, have experience in managing direct reports, and possess a sense of ownership over performance marketing activities.
WHAT YOU'LL DO
- You will be responsible for managing the Display budget to deliver new customer growth and existing customer retention within business KPIs
- Build and execute a roadmap to maintaining and scaling current activity, research new developments
- Optimise in house media buys regularly to ensure agreed targets are met on monthly basis, manage external agency including planning, buying, strategy and measurement
- Manage and optimize performance campaigns across different platforms and channels (Facebook, Google, Snapchat, Criteo, etc)
- Fully responsible for integration and collaboration with partners, i.e. tracking setup, condition negotiation, launch plan any necessary tech & creative requirements
- You will work closely with the Product and Technical teams to define the requirements, product features and enhancements
- You will work closely with the Analytics team to build out the reporting & analytical capabilities for the team
- Supports the annual Farfetch promotional calendar with appropriate display marketing activities, working alongside the creative team
- You will be responsible for managing a team of Performance Marketing Professionals, recruiting and developing high performing talent
WHO YOU ARE
- You have 6+ years of experience in Display and Paid Social Performance Marketing.
- You are excellent communicator, extremely organised and accurate in all aspects of your work
- Strategic thinker, see the big picture while maintaining focus on daily details
- Strong project management, analytical, decision-making and organizational skills
- Excellent communication, problem-solving and strong relationship building skills
- Highly experienced to work with web/app measurement and attribution (AppsFlyer (MMPs), Google Analytics, Looker, etc)
- You have ability to work collaboratively with business leads, external agencies, and creative teams to successfully meet deadlines
- Proactive – take initiative to improve processes, a team player who is a self-starter and is able the thrive in a fast-paced, results-oriented environment
- A genuine interest in e-commerce marketing and the knowledge of online marketing channels is a plus
- Lives the Farfetch values every day; Think Global, Be Human, Be Revolutionary, Amaze Customers, Be Brilliant, Todos Juntos
REWARDS & BENEFITS
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment- Hybrid Model (3 days a week from the office, 2 days from home)
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER
- EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
- SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.
Top Skills
Appsflyer
Google Analytics
Looker
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The Company
What We Do
FARFETCH is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,300 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. FARFETCH’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and innovations such as Store of the Future, its connected retail solution.
