Interactive Strategist
Location: London
Type of contract: Permanent
Who We Are
TBWA\Media Arts Lab (or MAL as you’ll hear us called) is the bespoke global advertising agency dedicated solely to Apple. Our mission is to create smart, simple, and iconic work that transforms business and makes culture for the world’s best brand.
We’re headquartered in Los Angeles with 5 further international hubs and over 700 people making great work for Apple in 26 markets around the globe.
Diversity, Equity + Inclusion
Without inclusion, we won’t be diverse. Diversity brings a richness which we believe enables innovation & creativity. As such, MAL is committed to maintaining an open, welcoming, and inclusive culture which allows everybody to bring their whole selves to the workplace and simply be who they are.
Media Arts Lab is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example, she/her/hers, he/him/his, they/them/theirs, etc.).
Summary
This role is for an Interactive Strategist who will pull insight from digital and social platforms, identify strategic opportunities and work closely with internal stakeholders and Apple client teams as a trusted and authentic partner.
Reporting to the Interactive Strategy Director, the Interactive Strategist will play a vital role in driving the strategic output of the team across the European region with a focus on delivering in digital and social platforms. This role will be expected to develop insight, ideas and inspiring briefs resulting in culture-defining campaigns for Apple’s products and services.
We are looking for a someone who’s culturally curious and across the latest digital and social trends, and who can frame that knowledge in ways that excite and unlock new thinking. The Strategist should have strong presentation skills, be confident dealing with clients as well as creative teams. Above all, this role will need to maintain a can-do spirit in a fast-paced environment, while having the conviction to express their point of view and ensure the work stays on brief succinctly and persuasively.
The Work:
- Use social listening tools to identify meaningful insight and translate this into strategic opportunities, buzz reports and campaign performance analysis
- Encourage and inspire digital first thinking and focus across campaigns and markets
- Create inspiring, relevant creative briefs; to translate insight into ideas and subsequently manage how those ideas can flourish across all media.
- Pro-actively find opportunities across European markets based on identified business and\or cultural opportunities.
- Partner with creative and media teams throughout the campaign development process.
- Bring proactive points of view and additional thought leadership to unlock new opportunities for briefs and serve to elevate the reputation of the strategy team within the agency and with clients.
- Apply, develop, and conduct research to gather insights to spark the creative process.
- Be a source of continual inspiration by staying on top of the technology market, the online\social environment, and the latest trends in consumer behaviour, creativity, music, art, and wider culture.
- Understand how technology and entertainment products and services are perceived and consumed.
- Keep the Strategy and Business Leads updated on project progress and client feedback.
Who Will Thrive in this Role?
- Someone at home on the internet; listening, learning and taking insight from it to inspire.
- A natural curiosity, sensitivity and passion for culture changing social trends and evolving subcultures within European markets.
- Motivated and entrepreneurial.
- A self-starter who can work individually and as part of a wider team.
- Substantial experience in presenting to and collaborating with clients is essential.
- Demonstrable experience where you have inputted in building a story for brands.
- Strong writing and editing skills, with proven long-form and presentation skills.
- Ability to present in an influential manner and lead others on a great idea.
- Experienced in turning data into insights in a simple and compelling manner.
- Brilliant interpersonal skills and the ability to successfully manage up and rally stakeholders.
- Demonstrated acumen for business\executive level communication.
- Demonstrable experience working on integrated campaigns across multiple touchpoints.
- Passionate about culture, media, and communication.
- Proven experience working on prodigious, cultural-driving brands
What We Do
In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born.
Created for one client, we have one shared ambition. We create smart, simple and iconic work that makes culture, for the world’s greatest company.
Today, Media Arts Lab has six dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world.
TBWA\Media Arts Lab is part of the TBWA Worldwide collective.
TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group.
