The Role
Leads integrated media planning for client advertising campaigns, developing strategies, plans, presentations, and points of view across TV, radio, digital, streaming, OOH, and direct mail. Manages budgets, schedules, media buying execution, audience analysis, reach and frequency calculations, and media partner coordination. Supervises and mentors junior planners while guiding team strategy, maintaining client relationships, and ensuring effective campaign execution.
Summary Generated by Built In
Manages the day-to-day process of all media planning efforts for Clients of responsibility.Responsibilities
- Implements the process and assists with the management of the strategic and tactical execution of all media products for Clients of responsibility.
- Confers with Media Director, Clients, and/or Account Services to establish media objectives, and strategies for advertising campaigns.
- Presents media plans to Media Director, Account Services and Client for approval and makes adjustments as necessary.
- Writes plan presentations.
- Recommend, evaluate and integrate emerging media opportunities.
- Write POV’s.
- Demonstrate a complete understanding of the Client’s business.
- Implements the management of daily tasks in support of the media product.
- Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
- Foster a good working relationship with account and client teams to facilitate flawless execution of plans.
- Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
- Calculates reach and frequency of potential media vehicles.
- Confers with media representatives to evaluate best placement.
- Gathers statistics and prepares media plans with directives to guide the buying process.
- Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising.
- Keeps current on media trends.
- Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel group in all daily activities.
- Motivate Planners and encourage innovation and creativity throughout all projects by serving as a role model within the group/team.
- Lead team in setting strategies for developing media plans.
- Bachelor’s degree (B.A.) from a four-year college or university required.
- 5 + years of Media Planning experience required.
- QSR and Automotive is a plus.
- Media Channel knowledge of TV, radio, OTT, CTV, streaming audio, OOH and direct mail.
- Must be proficient in Microsoft Power Point and Excel.
- Strong quantitative and analytical skills.
- Strong mathematical abilities required.
- Detail oriented with exceptional curiosity, critical thinking and solution driven capabilities.
- Ability to handle multiple tasks required.
- Strong presentation skills preferred.
- Excellent time-management skills.
Skills Required
- Bachelor's degree from a four-year college or university
- At least 5 years of media planning experience
- Knowledge of TV, radio, OTT, CTV, streaming audio, OOH, and direct mail media channels
- Proficiency in Microsoft PowerPoint and Microsoft Excel
- Strong quantitative and analytical skills
- Strong mathematical abilities
- Detail orientation, curiosity, critical thinking, and solution-driven capabilities
- Ability to handle multiple tasks
- Strong presentation skills
- Excellent time-management skills
- QSR and automotive experience
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The Company
What We Do
Davis Elen is an advertising agency that partners with clients to solve marketing challenges within business dynamics. It focuses on building businesses, driving sales and delivering results through services including branding, creative, digital marketing, media, multicultural marketing, public relations, research and analytics, social media and strategy. Its clients include Toyota and McDonald’s, and it has experience across automotive, restaurants, retail, technology, travel and hospitality.
