Integrated Planning Manager

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis Sapient and Publicis Healthcare. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.

We are built on the foundation of Trust, Talent, Transformation:

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.

We treat our people and our clients with respect, transparency and honesty.

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

A Planning Manager’s role is the primary contact for clients on tactical requests and to oversee the day-to-day communications planning and/or buying process for the assigned accounts. This involves translating the clients’ marketing brief to communication implementation together with the team.

DUTIES & RESPONSIBILITIES

Client Management

• Establish a partner-relationship with clients by being involved in the business environment.
• Provide business solutions through media approaches for assigned brands.
• Ensure professional deliveries in all client dealings.
• Manage clients' requests appropriately
• Take ownership for assigned brands.
• Build and coach high performing team members as required

Business Partner Management

• Leverage good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information that contributes to the work objectives, value-add to clients or a smooth campaign placement.
• Conduct professional briefings to business partners on innovations and ensure alignment to clients' objectives.
• Ensure clear documentation on all communications with business partners.
• Ensure best value from all negotiations across media owners and campaigns.
• Manage and resolve conflicts between team members and media owners.

Research & Media Applications Proficiency

• Proficient in all syndicated and proprietary media applications.
• Display competency in using advanced functions in each tool.
• Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
• Proficient in using agency's planning approach.

Financial

• Assist the team members to reconcile all media payment variances of assigned brands.
• Work with team members to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance).
• Follow-up with clients on ageing matters.

Industry Knowledge (Consumer, Business or Brand Insights)

• Exhibit good understanding and forecast on media/ industry/brand development & implications to the businesses.
• Evaluate the strategic implications of media/ industry/brand developments.
• Leverage media to achieve brand objectives, hence providing in-depth evaluations or proposals to assigned campaigns.
• Initiate alternative resources on consumer/brand/ business insights apart from industry sources.

People Management

• Ensure your reporting lines are well trained on media industry tools, agency proprietary methods and apps.
• Ensure you manage the workload of your reporting lines.
• Ensure fair evaluations of their progress and set realistic and achievable career growth plans

Investment Management

• Optimize the given investment or allocate appropriate investments by medium/brands.
• Provide investment consultation to client on appropriate budget to meet the desired objectives.
• Supervise on cost management for brand across medium used.
• Master contract management (e.g. propose, negotiate, track fulfillment, etc.)
• Input on action plans in expenditure reports.
• Reconcile all sources of costing/investment variances.

Qualifications

• A minimum of 5 years of experience in the field of media planning marketing. 
• A relentless commitment to meeting targets and a willingness to go above and beyond to ensure successful outcomes. 
• An innate ability to identify areas for improvement in planning perspective.
• Exceptional communication and collaboration skills, coupled with the capacity to lead teams and engage in productive conversations with key stakeholders. 

Additional Information

• An off-beat perspective and the courage to look at challenges.
• Responsible and dedicated.
• A cheerful, humble individual who is very willing to learn every day, easy to manage and highly collaborative.
• Someone who is honest, responsible, down to earth, hardworking, and passionate.