Job Description:
Develop and execute comprehensive digital media plans that align with client objectives, brand strategy, and target audience behaviors.
Lead end-to-end campaign planning across digital channels: platform selection, audience segmentation, budget allocation, scheduling, and execution oversight.
Manage negotiations with digital vendors and platforms to secure optimal inventory and pricing.
Oversee campaign activation, asset delivery, and performance monitoring to ensure timely, high-quality execution.
Continuously analyze digital trends, competitor activities, and platform updates to inform strategic planning and drive innovation.
Deliver in-depth campaign reporting with actionable insights and optimization recommendations.
Integrated Media & Strategic Planning
Ensure seamless integration of digital strategies with broader media plans, including TV, OOH, social, and other traditional channels.
Collaborate with strategy, creative, and data teams to deliver cohesive campaigns that are insight-driven and performance-oriented.
Stay ahead of evolving consumer behaviors, particularly in digital, mobile, and video ecosystems, to enhance media effectiveness.
Stakeholder Management & Team Collaboration
Serve as the go-to expert for all digital media matters, working closely with internal stakeholders, clients, and media partners.
Mentor and support junior team members, fostering skills development and encouraging innovative thinking.
Propose process improvements and planning tools to enhance operational efficiency and team collaboration.
Requirements
Experience & Skills
3+ years of experience in digital media planning, preferably within an agency or media environment.
Deep understanding of digital platforms including display, programmatic, search, social, online video, and e-commerce media.
Proficient in digital planning tools, analytics platforms (e.g., Google Analytics, Meta Business Suite, DV360), and Microsoft Office (especially Excel and PowerPoint).
Strong communication, presentation, and negotiation skills with media vendors and partners.
Analytical thinker with a keen eye for detail and performance metrics.
Proven track record of managing complex campaigns and delivering results under tight timelines.
Preferred Qualifications
Experience in integrated media planning (digital + traditional).
Background in handling FMCG, retail, or e-commerce clients is a strong advantage.
Fluency in English (written and spoken) is preferred.
Location:
Ho Chi Minh – Lim Tower 3 - 29A Nguyen Dinh Chieu street, Da Kao, District 1Brand:
Time Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)Skills Required
- 3+ years of experience in digital media planning.
- Deep understanding of digital platforms including display, programmatic, search, social, online video, and e-commerce media.
- Proficient in digital planning tools, analytics platforms and Microsoft Office.
- Strong communication and negotiation skills.
- Analytical thinker with attention to detail.
- Track record of managing complex campaigns.
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
-
Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
-
Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
-
Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
