Integrated Media Strategist

Job Posted 8 Days Ago Posted 8 Days Ago
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Boston, MA
Hybrid
Junior
AdTech • Agency • Digital Media • eCommerce • Information Technology • Marketing Tech • Analytics
We merge storytelling through technology to promote health, wellness, and happiness in the world.
The Role
The Integrated Media Strategist will execute impactful media campaigns using audience insights while managing strategy across various media channels, budget oversight, and performance optimization.
Summary Generated by Built In

Merge Storytelling and Technology

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. 

Promote Health, Wellness & Happiness

We are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our Integrated Media Strategist, you will...

Transform insights into impactful media campaigns. You will be a self-starter, adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.  This isn't just a job – it's your launching pad into the world of strategic media planning.

Be Accountable and Responsible

  • Holistic media planning: Navigate and optimize paid media strategies across: digital, social, mobile, print, radio, television and out-of-home channels 
  • Conduct deep-dive research to identify and evaluate potential media partners
  • Overseeing inventory procurement, including contracting, spec gathering, and ad trafficking
  • Managing in-market campaigns to ensure performance, delivery, and optimizations are on track
  • Maintaining and updating paperwork related to media authorizations and insertion orders
  • Assistance with gathering and compiling campaign media reporting and metrics
  • Collaborating with the Analytics team to ensure proper tagging, reporting, insights, and optimization strategies are in place
  • Daily oversight of campaign performance, pacing, and issue resolution to ensure performance, delivery, and optimizations are on track
  • Managing program budgets, invoicing, and billing reconciliation

These are the qualifications we’re looking for

  • 1-2 years of media planning and buying experience across digital/social/mobile, TV, radio, print, and/or OOH
  • Bachelor’s degree preferred, and/or equivalent work experience
  • Exceptional communication and negotiation skills (written & verbal)
  • Experience with ad servers and ad verification (e.g., DCM, TDD, DV), including accurate campaign setup, creative trafficking, QA, optimization, troubleshooting, and reporting
  • Experience with syndicated data sources and tools (e.g. MRI-Simmons, Telmar, Nielsen, Pathmatics)
  • Detail-oriented and well-organized
  • Effective time management skills – ability to prioritize and meet deadlines
  • Proficiency with Microsoft Excel, and Google Workspace 

#LI-VM1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $56,8500 - $68,250, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

Top Skills

Dcm
Dv
Google Workspace
Excel
Mri-Simmons
Nielsen
Pathmatics
Tdd
Telmar
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The Company
HQ: Chicago, IL
772 Employees
Hybrid Workplace
Year Founded: 2018

What We Do

We merge storytelling through technology to build data-driven omnichannel ecosystems that get smarter over time. With deep expertise in health and consumer verticals, our talented team crafts innovative strategies and delivers services spanning creative, PR, performance marketing, and digital platform development. By uniting diverse perspectives and cutting-edge solutions, we empower clients to create impactful narratives that connect across every channel.

Why Work With Us

We create a superior work experience where diverse talents with ability, agility, and humility can grow and do the best work of their careers. We strive to be masters of our craft. We act with speed and flexibility to deliver in the digital world. We work with humility for a more enjoyable and collaborative experience for employees and clients.

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