Integrated Media Planning Supervisor
The Supervisor role shifts to a greater focus on client business, defining KPI priorities and starting at the channel strategy level to craft the larger strategic vision. This includes elevating the reporting insights from channel-level to larger picture business results.
Purpose
The Integrated Media Planning Supervisor is a client-facing role, responsible for the oversight of day-to-day management of media strategy and execution for her/his clients. The Supervisor will bring a comprehensive knowledge of both the media industry and her/his clients’ businesses, while successfully supervising the management of media projects, workflow and support staff.
The ideal candidate will have experience executing multi-channel campaigns, as well as crafting the strategies that dictated those initiatives. Additional experience should include
excellent communication skills, a solid background in both writing and presenting plans, and is a team player who is adept at working with internal analytics, brand management, digital, organic social, production and creative teams.
Responsibilities:
- Manage and oversee all day-to-day media planning responsibilities for designated assignment, acting as trusted and reliable media resource for colleagues and clients alike
- Act as supervisory checkpoint for media documents and deliverables
- Develop and present highly strategic media plans, recommendations, reporting and POVs, delegating to subordinates as appropriate and guiding their development—in the crafting of plans and recommendations, as well as the tools and skills necessary to build those deliverables
- Along with Media Director and Associate Media Directors, train, manage, supervise and evaluate Assistant Planners, Planners and/or Senior Planners to guide their growth and contributions
- Develop productive relationships beyond immediate media teams; including brand, creative, analytics, social and strategic planning teams as appropriate—as well as with clients
- Constantly seek out new media opportunities and technology for clients, and possess the ability to translate these opportunities into action for unique client business goals
Qualifications:
- Four+ years of strong Digital Media planning and buying experience
- Experience in working with dedicated media buying specialists, both in- and out-of-house, including platform teams, paid social, broadcast and PPC
- Experience in integration with Analytics team and measurement methodologies with a keen understanding of goals and KPI development
- Additional traditional media planning and/or buying experience (TV, Radio, Print, OOH) is preferred, but not required
- Seasoned presenter
- Dynamic problem-solving experience
- Strong computer skills including media research and planning tools: MRI, Scarborough, ComScore, Nielsen, Google Suite
- Strong customer service orientation, excellent interpersonal, organizational, communication, problem solving, and decision-making skills
- Ability to multitask and manage approximately 3-5 clients
- Ability to develop and mentor junior team members in media growth
Skills Required
- Four+ years of strong Digital Media planning and buying experience
- Experience in working with dedicated media buying specialists
- Experience in integration with Analytics team and measurement methodologies
- Strong computer skills including media research and planning tools
- Strong customer service orientation and communication skills
What We Do
Not just independent people, an independent network. When Steve Connelly, creative director and copywriter, established Connelly Partners in 1999, he set out to do one thing: to show the world that good people can do exceptional work.
