The Role
The Integrated Media Planner develops and executes performance-driven media strategies, optimizing budgets across various digital channels, and collaborating with teams for effective campaign delivery.
Summary Generated by Built In
The Role
At Wpromote, our Media Planners play a key role in shaping integrated, performance-driven media strategies that help our clients grow. Reporting to the Director, Client Strategy, this role partners closely with channel teams to develop thoughtful recommendations across paid media, leveraging audience insights, market research, and digital media tools to bring campaigns to life. From media mix and audience strategy to creative direction and measurement planning, you’ll help build strategies designed to drive meaningful business impact.
This is a highly collaborative and dynamic role that blends analytical thinking, strategic problem-solving, and client partnership. The ideal candidate is naturally curious, detail-oriented, and passionate about digital marketing, consumer behavior, and emerging media trends. You thrive in fast-paced environments, enjoy connecting data to storytelling, and are excited to help clients navigate an ever-evolving digital landscape through smart, innovative marketing strategies.
This is a highly collaborative and dynamic role that blends analytical thinking, strategic problem-solving, and client partnership. The ideal candidate is naturally curious, detail-oriented, and passionate about digital marketing, consumer behavior, and emerging media trends. You thrive in fast-paced environments, enjoy connecting data to storytelling, and are excited to help clients navigate an ever-evolving digital landscape through smart, innovative marketing strategies.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $70,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).
We are prioritizing candidates located in the Eastern or Central Time Zone to best support client and team needs.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel
- Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages
- Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
- Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution
- Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
- Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios
- Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights
- Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes
- Leading testing and learning initiatives across channels to support continuous innovation and performance improvement
- Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents
- Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior
- Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients
You Must Have
- 2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
- Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
- Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
- Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
- Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
- Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
- Familiarity with attribution methodologies and measurement frameworks
- Strong analytical and problem-solving skills with exceptional attention to detail
- Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
- Excellent oral, written, presentation, and interpersonal communication skills
- Strong organizational, time management, and project management capabilities
- Ability to manage multiple projects and priorities in a fast-paced environment
- Bachelor’s degree in Marketing, Communications, Business, or related field
Nice to Have
- Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives.
- Experience working on omni-channel retail brands with both online and offline conversion goals is a plus.
- Knowledge with audience targeting, forecasting, and budget management
- Experience contributing to integrated media strategy and campaign testing frameworks
- Working knowledge with clients with a distinct national vs. local media strategy
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
- Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms
- Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns
- Strong understanding of full-funnel digital media strategy
- Experience partnering with analytics teams on tracking implementation and reporting
- Strong analytical and problem-solving skills with attention to detail
- Proficiency in Google Workspace tools including Google Sheets and Docs
- Bachelor's degree in Marketing or related field
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
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