Integrated Media Planner
The role in brief:
The Integrated Media Planner is responsible for preparing and implementing client media plans of all types for existing and prospective clients. This includes audience identification, research, development, presentation and purchasing of media plans & buys. The Integrated Media Planner is an expert at understanding emerging trends and best practices across the omni-channel media world. This position is supported by subject matter experts (Supervisor and/or Planner) in traditional and digital media channels and also by coordinators who are assisting in workflow, partner integration, billing, traffic and reporting functions.
Responsibilities Include:
- Research, develop, and plan media for specific clients
- Possess and maintain an understanding of media planning and buying across mediums – including television (national and spot), radio, print, digital, programmatic, mobile and social media
- Present media plans to internal and client audiences
- Gather, organize and present competitive research and spending data
- Demonstrate strong problem-solving abilities and foster innovative solutions
- Work closely with research and account service team members to frame and participate in strategy development, set goals and participate in the measurement process
- Negotiate best possible rates, special parameters, value-added sponsorships and promotions and justify all media recommendations
- Take a lead position in the campaign review process – leading teams to better performing work
- Manage and oversee campaign execution/optimizations across self service channels such as Meta, LinkedIn, Pinterest, X, The Trade Desk and others
- Manage Optimization Specialists to ensure work quality and foster strong relationships and career growth
- Communicate in a clear, coherent and professional manner
- Develop and facilitate strong relationships across the agency, and in workflow
- Represent the team and the agency in a positive manner in all endeavors
Those who succeed in this role have the following qualifications:
- 3-5 years of agency experience in media planning and buying, including digital and/or paid social experience
- A Bachelor’s degree from an accredited four-year college or university
- Strong written and verbal presentation skills and style
- Ability to manage people and projects smoothly and efficiently
- Excellent interpersonal skills, demonstrating energy and passion for the work
- Effective problem-solver and generator of innovative solutions
- Focused on delivering great work, no matter project size or complexity
- Versed in applicable software and technology platforms
- Proficient in Google Suite applications and media research/planning tools
Agency Values:
The following characteristics are expected of each employee of the agency regardless of role or responsibility:
- GRIT. Fall seven times, get up eight.
- CURIOUS. Follow that hunch with unbridled passion.
- PROVOCATIVE. When it comes to moving a piano, never grab the sheet music.
- CONFIDENCE. Fake it ‘til you make it. Then fake it some more. (Psst, no one knows. It’s ok.)
- UNCOMPROMISING. What you do when no one is watching is really who you are.
- UNFORGETTABLE. What about you, your character, your personality - sticks?
- UNWAVERING. Projects and initiatives are rarely sprints. Pace yourself. And encourage others who need a pick-me-up along the way.
- MYTH-WORTHY. What stories about you will still loom large 20 years from now.
Schedule and Location:
Monday - Friday 8:30am - 5:30pm. Remote work available Fridays.
This role can be based out of either our Denver, CO or Colorado Springs, CO office.
Compensation
The salary range for this role is $62,000 - $75,000/year.
*New hires typically start between the minimum and midpoint of the salary range posted depending on qualifications.
Benefits:
- 401k + employer match
- Medical, Dental, Vision
- Life and short-term disability (100% employer paid)
- Voluntary long-term disability
- EAP
- 9 paid holidays
- PTO, Floating Holiday, Volunteering Day
- Education reimbursement
- Employee referral program
- Employee recognition program where points turn into money!
Vladimir Jones is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, protected veteran status, or disability status.
Vladimir Jones participates in E-Verify, which is a federal program used to confirm the employment eligibility of all new hires.
Skills Required
- 3-5 years of agency experience in media planning and buying
- A Bachelor's degree from an accredited four-year college or university
- Strong written and verbal presentation skills
- Ability to manage people and projects smoothly and efficiently
- Excellent interpersonal skills
What We Do
VJ is Colorado’s original independent agency. We believe in brilliant brands. And we love making the world love those brands as much as we do. Now in its sixth decade of independence, Vladimir Jones is a 100% women-owned and -led advertising agency based in Colorado. We believe brilliant brands have the power to create and positively transform the consumer experience and communities at large. And we believe these brands need more than agencies—these brands need true partners. A true partner sees deeply, moves with agility, and thinks big and acts bigger to realize brands’ potential and help them grow.
