Integrated Marketing Specialist

Posted 2 Days Ago
Be an Early Applicant
West Chester, OH
Mid level
Digital Media • eCommerce • Retail
The Role
The Integrated Marketing Specialist will manage the execution of the online affiliate marketing program for QVC, focusing on revenue growth, campaign management, and collaboration with various teams to implement effective marketing strategies. The role involves reporting on campaign performance and optimizing business opportunities within the affiliate marketing channel.
Summary Generated by Built In

Thank you for your interest in joining our team! Qurate Retail Group comprises six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

The Opportunity

The Affiliate Specialist will manage the execution of online affiliate marketing program and reporting revenue growth for the entire channel for QVC by building impactful marketing planning and delivery of all assets through management of Marketing Coordinators. You will be the primary contact for all execution discussions related to the affiliate marketing channel and will support optimizing and testing new business opportunities to grow revenue for our evolving affiliate program. You will report to the Affiliate Strategist.

This position is located at QVC’s headquarters in West Chester, PA.


Who We Are

Be Authentic. Bring Fun and Energy. Make an Impact… The Affiliate Marketing team works with over 200 network partners/publishers to identify business opportunities that can be parlayed into success across the digital affiliate marketing channel. This team executes campaigns with our partners while developing relationships with internal Merchandising, eCommerce and Planning teams. Affiliate Marketing is one of the leading revenue drivers in digital marketing.

Your Impact

  • You will build holistic affiliate marketing plans to meet program goals, such as new customer acquisition, revenue growth and moving current customers up the buying strata while maintaining the budget guard rails.

  • You will campaign execution and daily management of entire program: Work with affiliate publishers and our teams to implement campaign strategies.

  • You will manage a multimillion-dollar budget – following businesses KPI’s.

  • You will provide reporting of the digital affiliate marketing campaign and spend results for this specific market.

  • You will participate in multiple meetings and conference calls with Manager, Marketing teams, Merchandising, e-commerce, and planning teams.

What You Bring

  • BA/BS in Marketing, Communications, eCommerce, Merchandising, Public Relations, or related field, or equivalent experience required

  • 3+ years’ professional experience within marketing, communication, or eCommerce

  • MUST have hands-on experience with Impact Radius

  • Working knowledge of digital marketing – experience with other channels (e.g. Email)

  • Knowledge of affiliate networks (Commission Junction, Impact Radius, Rakuten, Share-a-Sale)

  • Web analytics (Adobe, Google Analytics, Omniture, etc.) experience

  • Knowledge of Tableau Software, MicroStrategy preferred

Remote work is not permitted in NYC at this time.

#LI-KS1 #Hybrid

Join us as we enrich life’s everyday moments – including yours. Apply today! 

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, fashion, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate flexible working options, our Qurated community, where intentional connections matter and a company committed to diversity, equity and inclusion, you’ll be amazed at what’s available for our team members! We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with Qurate Retail Group means friendly teams, ambitious projects and fast-moving careers! 

For Qurate Retail Group, our focus on diversity, equity and inclusion is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, Qurate Retail Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.

Click Apply and log in with your existing account or create an account. This will allow you to check the status of your application at any time and receive the most up to date communications from our Talent Acquisition team.

Top Skills

Adobe
Google Analytics
Impact Radius
The Company
HQ: West Chester, PA
10,001 Employees
On-site Workplace

What We Do

Curated Experiences. Infinite Possibilities.®

We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences.

We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors.

Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations.

We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.

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