Integrated Marketing Specialist

Who You Are:

Getty Images is looking for a Specialist to join the Integrated Marketing team. This position will be responsible for partnering with the business to execute multi-channel marketing campaigns to drive revenue, engage, and retain customers for the Getty Images, iStock, and Unsplash brands. This role will develop campaigns that resonate with customers, implement email best practices, and partner closely with the Sales, Regional Marketing, PR, Marketing Creative, and Product teams. This role will be instrumental in the development of sales tools, email campaigns, brand assets, content strategy, and partnership activations. Reports to Director, Integrated Marketing. The Marketing & Revenue function drives revenue growth through global sales and customer engagement and focuses on external and internal communication and marketing programs to elevate the Getty Images brand. 

Your Next Challenge:

• Partner with Director, Integrated Marketing to develop and execute integrated marketing strategy across email, sales materials, social media, and marketing landing pages that effectively communicate brand messaging and value proposition
• Manage the customer lifecycle for our subscription product, identifying any communication gaps and implementing initiatives to fill them – from email campaigns to online user resource centers
• Create marketing materials such as presentations, one-sheets, sales emails, and social assets to best drive awareness and engagement of our product offerings
• Own the quarterly newsletter deployed to customers, identifying the theme and the content that will be promoted, and oversee the creation by the Marketing Creative team
• Partner with Director to prioritize a workload of multiple projects with a variety of stakeholders from concept to completion
• Collaborate with the Marketing Operations team to analyze data and communicate successes, learnings and KPIs through appropriate data channels including email results, Google Analytics, and social media reporting platforms

What You'll Need:

• At least 1 year+ of marketing experience (B2B, product, or engagement marketing preferred)
• Experience in marketing and sales tool development
• Capacity to thrive in a highly collaborative team environment
• Attention to detail and ability to prioritize and deliver while navigating multiple deadlines
• Strong analytical skills, data-driven mindset, using results to support strategy
• Strong writing, communication, and presentation skills
• Skill with excel and understanding the importance of tracking details and meeting dates and timelines

There’s a story in every picture, a narrative in every frame. 

We believe in the power of visuals. As a leading visual content creator, our three brands–Getty Images, iStock, and Unsplash–offer a full range of content solutions to meet the needs of any customer, whatever their size, location, or budget. Whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving, our visuals help any brand, business, or organization communicate more effectively with their target audience and urge them to action. In other words, we know how powerful an image or video can be—and that it can move the world. 

Working at Getty Images 

Our goal is to be one of the best places to work globally, which means we’re dedicated to providing experiences and resources that allow you to do your best work. Foundational to our culture are our Leadership Principles, which are the shared values that guide how we come together to do our work. We raise the bar and collectively bring solutions while exercising trust, transparency, and care. We actively reject biased behavior and are inclusive of different voices, perspectives, and experiences. We focus on our customers and deliver on our commitments and commercial goals. 

We foster a collaborative and supportive environment that prioritizes delivering results efficiently and using time wisely, so that all employees can achieve balance between commitments to the company and health and well-being in our lives. We value the importance of rest and recovery ranging from company-paid holidays to time away from work. Our flexible time off policy is above industry standard. We offer premier benefits with options including above-market competitive medical, dental, vision, health plan savings accounts, life and disability plans, global employee assistance programs, legal, pet, home, and auto coverage at preferential group rates and discounts, as well as retirement and financial education and tools. Full-time employees working at least 25 hours per week are eligible for these programs and health benefits on the 1st of the month following their date of hire.

Getty Images Holdings, Inc is a publicly traded company, and its common stock is listed on the New York Stock Exchange under the symbol "GETY". You may be eligible to participate in our Employee Stock Purchase Plan, which allows employees to purchase company stock at a 15% discount to market. 

Our employees’ growth, development, belonging, and engagement are important investments. We offer learning experiences ranging from leadership development, diversity and inclusion training, mentoring programs, a high potential program, and professional and skills development. We prioritize staying connected in our hybrid-working world and encourage participation in global morale events and local gatherings, as well as finding community in one or more of our Employee Resource Groups. Learning about our business is paramount, and our open and transparent culture means you’ll have direct access to experts and senior leaders via open forums, all hands, and content hours. 

Getty Images believes that diversity is critical to our success in moving the world and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire based on merit, competence, performance, and business needs. Getty Images is an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.