Integrated Marketing Specialist, EMEA

We are looking for a proactive, creative, and highly organised Integrated Marketing Specialist to join our EMEA Marketing team. This role blends event management, social media management, integrated campaigns, and brand execution. It is ideal for someone who enjoys working across multiple marketing channels, building relationships, and delivering engaging experiences both online and in person. As a key member of the team, you will plan and execute marketing initiatives that drive brand awareness, audience engagement, and lead generation. You will thrive in a fast‑paced environment, enjoy working collaboratively with cross‑functional teams, and feel confident balancing both digital and event‑driven work.

Location: London, England (hybrid)

Department: Marketing

Employment Type: Permanent

Reports to: Senior Marketing Manager, EMEA (UK based)

Event & Campaign Management

• Plan, coordinate, and execute events including trade shows, customer roundtables, sponsored conferences, and hosted experiences.
• Manage event logistics, timelines, budgets, and vendor relationships to ensure seamless delivery.
• Develop and execute pre, during and post‑event marketing campaigns to drive awareness and lead generation.
• Partner with sales to identify event opportunities that align with business goals and measure ROI post‑event.

Organic Social Media Management

• Holistic management of Dynata’s social media account/strategy.
• Plan, create, and publish platform‑appropriate content that drives reach, engagement, and audience growth.
• Monitor social performance, optimise content based on analytics, and produce regular insights reports.

Integrated Campaign Support

• Support the development and rollout of integrated marketing campaigns across email, digital, and social channels.
• Localise and adapt global content for EMEA audiences, working closely with design and content teams.
• Coordinate with the global marketing team to ensure consistency in brand messaging and positioning.

Lead Management & Reporting

• Track and manage leads generated from events and campaigns, ensuring accurate reporting and follow‑up.
• Monitor campaign and event performance, providing insights and recommendations for optimisation.
• Evaluate key metrics and demonstrate impact.

Cross‑Functional Collaboration

• Collaborate with sales, customer success, and product marketing teams to ensure alignment on priorities and messaging.
• Support partnership and sponsorship opportunities in key markets.
• Contribute to team brainstorming and planning sessions, bringing fresh ideas and energy to every initiative.

Experience & Education

• 2–4 years of experience in B2B marketing, with proven hands‑on experience in event management and campaign execution.
• Experience working across multiple markets in EMEA is a plus.
• Bachelor’s degree in marketing, business, communications, or a related field.

Skills & Attributes

• Excellent project management and organisational skills with the ability to manage multiple deadlines.
• Strong written and verbal communication skills.
• Confident using marketing automation tools (HubSpot) and CRM systems (D365).
• Analytical mindset — able to track, report, and optimise performance.
• Creative problem‑solver with a can‑do attitude and eagerness to learn.
• Thrives in a small, agile team environment where collaboration and initiative are key.

Why join Dynata

• Be part of a lean, high‑impact EMEA marketing team where your work has direct visibility and influence.
• Gain hands‑on experience across events, campaigns, content, and digital marketing.
• Collaborate with a global network of marketing and sales professionals.
• Flexible hybrid working model (1–2 days in office/remote).
• Competitive salary and opportunities for career growth in a global leader in data‑driven insights.

WE OFFER (BONUS, BENEFITS)

In addition to a competitive salary and bonus scheme; we offer a generous benefit package which is continually reviewed in order to offer the best options for our staff. We offer:

• Activity Pass
• Apple Products
• Bespoke Benefits website with discounts in over 1000 High Street brands
• Cycle scheme
• Dental Scheme
• Health Cash Plan Benefit
• EAP and Health related assistance
• Family friendly policies
• Generous Holiday Entitlement – 25 days increasing by 1 day every 2 years up to a max of 30
• GIVE – Our community involvement initiative, where we Get Involved, Volunteer and Engage.
• Health Cash Plan
• Health Screening
• Income Protection Plan
• Learning Management System available through the HR system providing free access to thousands of online training modules and personal development programs
• Life Assurance
• Medical, Health and more benefits

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

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