Integrated Marketing Senior Manager

Posted Yesterday
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2 Locations
In-Office
116K-201K Annually
Senior level
Information Technology • Internet of Things • Other • Cybersecurity • Infrastructure as a Service (IaaS)
The Role
Lead integrated marketing and go-to-market initiatives for Mobile & Home, architect AI-first workflows, manage multi-channel campaign planning and execution, coordinate stakeholders and third-party partners, and use generative and predictive AI tools for creative versioning, performance reporting, and campaign optimization. Serve as primary campaign contact, present execution briefs, and ensure timely, accurate delivery of complex marketing programs.
Summary Generated by Built In
When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

The Integrated Marketing Communications (IMC) organization is responsible for leading all integrated marketing programs across the Central Marketing Organization (CMO) and Verizon Consumer Groups
(the Business Units), utilizing the full breadth of the Google Suite with an AI-centric approach. You will lead the Integrated Marketing and GTM initiatives for the Mobile & Home portfolio.

This position will require the selectee to introduce AI processes into the marketing lifecycle, specifically by architecting automated workflows that streamline go-to-market execution, optimize resource allocation through
predictive analytics, and utilize generative AI tools to accelerate creative versioning and performance reporting for end to end execution for their respected portfolio. In this role, you will partner with
stakeholders across the Central Marketing Organization (CMO) and various Business Units on strategic briefings. Serving as the primary point of contact for all campaign updates, you will ensure
internal and external stakeholders receive consistent and accurate information. Furthermore, you will utilize your expertise with AI tools to manage project timelines and ensure the flawless execution of all
marketing initiatives.. You will additionally work closely with our 3rd party partners to ensure alignment on creative direction, legal approvals, and marketing plan optimization.

Your role will involve the strategic planning, management, and reporting of multi-channel campaigns of high complexity. These initiatives are designed to bolster brand awareness and stimulate demand while
extracting customer insights to guide future strategy, all while utilizing AI as a foundational component. You will have the authority and independence to ensure that requirements, communication
opportunities and risks of the various objectives are identified, managed and completed in a timely fashion in order to achieve on time completion of the program and its phases. This role requires the
ability to work efficiently, effectively and strategically in a fast-paced, evolving environment.

Responsibilities:

  • Master the application of Artificial Intelligence through the utilization of Google's suite of AI products and tools

  • Efficiently integrate workflows centered on AI-first technological solutions

  • Collaborate with cross-functional teams (Business Units, Creative, Media, Retail, Social, PR, Events, CRM, L&D, GTC) and orchestrate end-to-end strategic planning and execution.

  • Author and present Execution briefs for new initiatives to multiple audiences from working team to executive level overviews.

  • Centralize and project manage launch and marketing campaign details, acting as the single point of contact for up-to-date, accurate information in order to deliver a cohesive campaign.

  • Own day-to-day stakeholder communications and manage creative/asset reviews, coordinate meetings and logistics, keep detailed and organized project tracking.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.

  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

  • Expert Google AI Skills: Practical experience with Gemini Advanced, Vertex AI, and Gemini Notebook, including prompt logic, RAG, and autonomous agents.

  • Experience working with creative/design teams, traditional & digital media, digital/cx platforms, marketing research, research strategy, or consumer research methodologies.

Even better if you have one or more of the following:

  • Bachelor’s degree in Marketing.

  • Master’s degree or MBA.

  • Google AI Certifications

  • Experience leading a team

  • Experience translating market knowledge and strategy into compelling stories

  • Digital experience of trends and key business drivers.

  • Strong communication and presentation skills.

  • Experience presenting findings and insights to a targeted audience (up to the executive level).

  • Agency or consultant experience.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours40

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

Skills Required

  • Bachelor's degree or four or more years of work experience
  • Six or more years of relevant experience
  • Practical experience with Gemini Advanced, Vertex AI, and Gemini Notebook (prompt logic, RAG, autonomous agents)
  • Experience integrating AI-first workflows and generative AI tools into marketing lifecycle
  • Experience working with creative/design teams, traditional & digital media, digital/CX platforms, or marketing/consumer research methodologies
  • Strong communication and presentation skills
  • Experience presenting findings and insights to executive-level audiences
  • Experience leading a team
  • Google AI Certifications
  • Master's degree or MBA
  • Bachelor's degree in Marketing
  • Agency or consultant experience
  • Experience translating market knowledge and strategy into compelling stories
  • Digital experience with trends and key business drivers

Verizon Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Verizon and has not been reviewed or approved by Verizon.

  • Fair & Transparent Compensation Fairness and competitiveness of pay are highlighted through statements such as “pay is good,” “pays very well,” and “the compensation at VZ is very competitive.” High earning potential is also described for certain roles, including base pay plus commissions and bonuses.
  • Healthcare Strength Healthcare coverage is portrayed as comprehensive, spanning medical, dental, and vision with before-tax contributions and preventive-care credits. Increased HSA contributions and multiple plan options further reinforce the perceived strength of health benefits.
  • Retirement Support Retirement offerings are positioned as robust, including a strong 401(k) match, pension eligibility for some groups, and additional financial protections like life and long-term disability coverage. Union contract updates also point to pension increases and retirement security improvements.

Verizon Insights

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The Company
HQ: New York, NY
Year Founded: 2000

What We Do

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to move the world forward - collectively building the network America relies on most. Here, we have the ability to learn and grow at the speed of technology, the space to create within every role, and the opportunity to shape a rewarding career.

Why Work With Us

Integrity. Respect. Excellence. Accountability. These are some of the key values at the heart of our Credo. This code of conduct lays out how we show up as a responsible business every day. It is the blueprint that inspires us to live up to the highest standards and defines who we are and how we work.

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