Integrated Marketing Manager

Let’s talk about the team:

The Americas Provider Marketing team is a high-performing group of passionate, strategic self-starters focused on transforming strategy into action. We bring global strategies to life through full-funnel campaigns, working closely with Sales, Marketing, and other stakeholders to deliver a seamless customer experience. Our mission is to drive growth across ResMed’s Sleep and Breathing Health portfolio and improve access to life-saving therapies. We value hard work, mutual trust, shared success—and we make it a point to enjoy the journey together.

Let’s talk about the role:

As Integrated Marketing Manager you will report to the Director of Integrated Marketing – Provider and lead the development, execution, and optimization of provider marketing initiatives across North America. You will turn commercial and audience insights into measurable campaigns that drive engagement, demand, and growth. A key focus will be leading field marketing programs in close collaboration with Sales, with a focus on HCP and HME provider audiences.

This role is ideal for a performance-driven marketer with experience partnering with sales teams who thrives in a fast-paced, collaborative environment and is passionate about making a difference in healthcare.

Responsibilities

• Lead field marketing initiatives in close partnership with Integrated Marketing HCP and HME leads, including trade shows, provider-facing events, and campaigns aligned with commercial priorities.
• Act as the marketing lead for assigned integrated campaigns, ensuring alignment with commercial objectives and global audience strategies.
• Serve as the Provider Marketing activation lead for HCP and HME conferences, collaborating with Sales, Events, and Integrated Marketing to amplify campaign impact.
• Partner with Sales, Audience Marketing, and Commercial Learning to deliver ongoing support throughout the sales process and OSA patient pathway.
• Develop and manage field marketing assets—including sales resources, print collateral, and content—ensuring materials are compliant, up-to-date, and effectively distributed across provider touchpoints.
• Collaborate with internal stakeholders and external partners to ensure compliant, high-quality execution of marketing initiatives.
• Build performance measurement plans with Digital and Analytics teams to evaluate campaign effectiveness by channel, tactic, and audience.
• Monitor and analyze field marketing impact on engagement, lead quality, and sales influence to optimize future programs.
• Foster a culture of innovation, collaboration, and marketing excellence.

Let’s talk about Qualifications and Experience
Required:

• Minimum of 7 years of healthcare marketing experience, with a strong focus on integrated marketing, field execution, and sales collaboration.
• Proven success in planning and executing trade shows, provider campaigns, and engagement initiatives that drive measurable commercial outcomes.
• Experience in medical technology or pharmaceutical companies is a strong plus, particularly in roles partnering with Sales to drive field activation, marketing pull-through, and provider engagement.
• Strong analytical and problem-solving skills with the ability to translate business and audience insights into effective marketing strategies.
• Deep B2B marketing expertise, including campaign planning, product messaging, customer experience design, and digital channel strategy.
• Skilled communicator with strong writing and project management capabilities—able to drive clarity, alignment, and action across multiple stakeholders, including executive audiences.
• Demonstrated understanding of omnichannel marketing execution, including digital (web, email automation, video, social media) and traditional (direct mail, print, PR, content development) channels.
• Excellent organizational and time management skills, with a track record of leading cross-functional teams and navigating complex stakeholder environments.
• Proven leadership, initiative, and accountability, with a commitment to continuous improvement and compliance in regulated healthcare settings.

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package:  comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue three weeks Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. ​

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!