Integrated Marketing Manager

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

The Integrated Marketing team is responsible for leading the process of developing RFP 

responses from end to end, ensuring that they’re not only delivered on time and on budget for our clients, but that they also drive our clients’ businesses and lead to long term partnerships with The Wall Street Journal and Barron’s Group.

The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals, assembling teams of specialists, and leading the process to success. We need an individual who is passionate about print and digital advertising, who can work in a fast-paced environment and who's excited about writing and creating proposals that make our advertisers want to work with the WSJ.

Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the current media and advertising landscape. The right candidate must also be able to translate data and insights into compelling and engaging advertising and branded content programs. 

About the Role:

The Integrated Marketing (IM) Manager will be responsible for preparing the entire presale process as the first point of contact with Sales. The IM Manager will lead both brand and custom RFP ideation and will be responsible for leading collaboration across relevant areas of the organization (including Sales, Product Strategy, The Trust, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients.

You Will:

• Manage and lead individual daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings, including determining custom content production budgets, media plan components, deal health, etc.

• Have a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities

• Develop and articulate creative marketing programs in many forms, including written creative proposals and visually-motivated pitch decks, with minimal oversight and direction from Director

• Use research and data to share insights and support value propositions for client pitches and proposals

• Staying up-to-date with new product and feature launches

• Lead creation of advertiser case studies and work with relevant MMS teams to create cohesive story

• Create, manage, and update marketing collateral used for client meetings and presentations

 

You Have:

• B.A. or B.S., plus minimum 5 years of relevant experience in a sales marketing function - preferably within publishing and/or digital advertising environment

• A foundational understanding of ad sales, media planning, as well as content marketing and emerging digital and social platforms

• Knowledge of basic research/analytical metrics

• Excellent time management and ability to prioritize projects

• Curiosity in an environment of constant learning and change

• Ability to manage multiple projects simultaneously in a deadline-driven atmosphere

• A positive, can-do attitude, team player

• Commitment to excellence. No job too big, no job too small

Preferred Tools/Skills:

• Design and deck building skills using tools such as Google Slides, Powerpoint, Canva, etc. 

• Ability to lead the entire pre-sale process from initial sales briefing, budgeting, revisions thru  to postsale transition handoff

• Ability to learn and use internal systems such Factiva, Dow Jones InSite, etc to help build presale narrative

• Strong organizational, project management, writing, strategy/storytelling and presentation skills, and a high attention to detail

• Demonstrated problem solving, resourcefulness and critical thinking skills

• Measurement and budget management skills 

• Strong interpersonal skills

 Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at [email protected]. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

 

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Media Sales

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: 90,000 - 110,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..