Healthline Media is looking for an Integrated Marketing Manager to develop impactful marketing solutions that connect with audiences, meet brand objectives, and drive revenue across our brands (Healthline, Medical News Today, Bezzy, Greatist, and Psych Central). In this role, you will strategize and create compelling request for proposal (RFP) responses and proactive marketing materials that communicate strong storytelling and highlight the value of the Healthline Media. You understand how publisher strengths, audience needs, and brand objectives overlap and have a proven record of developing and launching meaningful solutions for brands.
This role can be located in North Carolina or New York area, with strong preference for candidates in New York.
What You’ll Do:
- You will work cross-functionally and collaborate across the organization with teams such as sales, content, strategy and consumer insights to develop innovative custom programs for chronic condition advertisers that leverage the brands and capabilities of the Healthline Media portfolio
- Brainstorm and craft compelling proposals and presentations for advertising partners across the pharmaceutical and wellness industries
- Represent Healthline Media’s brand through excellent and persuasive storytelling
- Create sales and marketing communication and materials to support the growth of the Healthline Media ad business.
What We’re Looking For:
- At least two - four years of experience in media, and/or marketing with a focus on the health/pharmaceutical industry
- Excellent writing and storytelling skills, with the ability to leverage data, insights, and trends to draft a compelling narrative
- A sense of curiosity, critical thinking, and problem-solving skills
- Solid understanding of digital media, experience within the pharma industry space is a plus
- Demonstrated ability to manage time and effectively collaborate across teams
- Advanced PowerPoint skills
- Bachelor’s Degree
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What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey.
The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year.
Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing.
Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health.
RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
