SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.
Integrated Marketing Manager
The Integrated Marketing Manager is the CEO of a specific product or pillar. They are responsible for alignment with, but not limited to, PR, Field Marketing, Sales Enablement, PMM, product spokespeople, sales leaders, and any other key stakeholders. They must be metric, output, and outcomes-focused, driving leads, pipeline, and bookings.
The Integrated Marketing Manager is responsible for creating the overall strategy and go to market plans, including understanding the potential audiences and opportunities. They will request and oversee the creation of campaign deliverables working cross departmental with brand, web, social, copywriting and mops and will be responsible for driving the execution of all campaign deliverables and must be aligned to SonicWall’s corporate brand message.
Finally, the Integrated Marketing Manager is responsible for program roll-out and ongoing communication to regional field marketing team, sales/sales enablement team and will provide ongoing support with promotions.
Responsibilities:
- Develop and manage the development and overall success of large, strategic marketing projects.
- Amplify the SonicWall Brand, thought leadership, and vision through multi-touch campaigns and integrated programs.
- Understand the demand waterfall and B2B buyer's journey.
- Develop integrated marketing plans, including communication and engagement strategies across omnichannel tactics.
- Create over-arching campaigns from brand awareness, market identity, company reputation, and trending cyber security topics and map those themes to our high-level solution categories.
- Create campaigns for net new prospects amplifying the SonicWall customer experience to drive net new logo acquisition as well as upgrade motions.
- Extend our ABM programmatic initiatives.
- Create and manage thought leadership webinars and cybersecurity hot topics.
- Select and manage third-party publishers to increase audience reach, frequency, content syndication, custom content creation, and editorial webinars.
- Data-driven audience management: Collaborate with our database manager to apply segmentation strategies aligned with audience messaging.
- Metrics-driven: Gain insights from our marketing operations team reports on lead conversion metrics
- Manage budget and finance policies for outside vendor processing and procurement procedures.
- Build and manage collaborative relationships proactively pitching strategic ideas, effectively working with PR, social media, web, product marketing, marketing operations, field marketing, inside sales, sales enablement, solution engineers, community, and customer service teams.
- Experience at SaaS companies preferred, cyber security experience is a bonus.
Required Qualifications:
- Familiar with internal project management platforms such as JIRA and Confluence
- Proficiency with SFDC and Demandbase or other relevant intent tools.
- Proficiency in external webcast platforms such as BrightTalk, On24, WebEx, or other
- 6+ years of experience in B2B marketing.
- Experience in channel environments and the IT security industry.
- Drives collaboration with external partners and internal teams to ensure flawless execution.
- Effective communication and presentation skills.
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SonicWall is an equal opportunity employer.
We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.
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What We Do
SonicWall has been fighting the cyber-criminal industry for over 25 years defending small, medium-size businesses and enterprises worldwide. Backed by research from the Global Response Intelligent Defense (GRID) Threat Network, our award-winning real-time breach detection and prevention solutions, coupled with the formidable resources of over 10,000 loyal channel partners around the globe, are the backbone securing more than a million business and mobile networks and their emails, applications and data. This combination of products and partners has enabled a real-time cyber defense solution tuned to the specific needs of the more than 500,000 global businesses in more than 215 countries and territories.
